The Role of Knowledge Brokers in Developing of technical knowledge marketing model for Knowledge-Intensive Business Service

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MANSOURI MOAYYED FERESHTEH; kordheydari rahil; Ghasemian Sahebi Ali

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Journal: Management Research in Iran Year:2020 | Volume:24 | Issue:2 Page(s): 35-60

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Title

The Role of Knowledge Brokers in Developing of technical knowledge marketing model for Knowledge-Intensive Business Service

Author(s)

MANSOURI MOAYYED FERESHTEH | kordheydari rahil | Ghasemian Sahebi Ali | Issue Writer Certificate

Keywords

Knowledge Intensive Business ServiceQ1

Knowledge marketingQ1

Knowledge BrokersQ1

Technical KnowleQ1

Abstract

The marketing of the Technical Knowledge services and products in Knowledge Intensive Business Service (KIBS) has emerged a challenge to these companies. Knowledge Brokers play a key role in providing the specialized services needed by KIBSs to their Technical Knowledge services and products marketing. The purpose of the present research is to develop a Technical Knowledge in Knowledge Intensive Business Service marketing model with emphasis on the role of Knowledge Brokers. In order to achieve the research model, the method of Thematic Synthesis of systematic literature review has been used. In data collecting, documents, articles, texts and reports in the framework of the research method and through targeted sampling are collected. One of the findings of this research is the three-step function of the Knowledge Broker (access, manipulation and delivery of knowledge) and its role in the quadruple communities of applicants, providers, innovators and knowledge framers in Technical Knowledge in KIBSs marketing. Finally, the Knowledge marketing model of KIBSs with emphasis on the role of Knowledge Brokers was presented.

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APA: Copy

MANSOURI MOAYYED, FERESHTEH, kordheydari, rahil, & Ghasemian Sahebi, Ali. (2020). The Role of Knowledge Brokers in Developing of technical knowledge marketing model for Knowledge-Intensive Business Service. MANAGEMENT RESEARCH IN IRAN (MODARES HUMAN SCIENCES), 24(2 ), 35-60. SID. https://sid.ir/paper/382164/en

Vancouver: Copy

MANSOURI MOAYYED FERESHTEH, kordheydari rahil, Ghasemian Sahebi Ali. The Role of Knowledge Brokers in Developing of technical knowledge marketing model for Knowledge-Intensive Business Service. MANAGEMENT RESEARCH IN IRAN (MODARES HUMAN SCIENCES)[Internet]. 2020;24(2 ):35-60. Available from: https://sid.ir/paper/382164/en

IEEE: Copy

FERESHTEH MANSOURI MOAYYED, rahil kordheydari, and Ali Ghasemian Sahebi, “The Role of Knowledge Brokers in Developing of technical knowledge marketing model for Knowledge-Intensive Business Service,” MANAGEMENT RESEARCH IN IRAN (MODARES HUMAN SCIENCES), vol. 24, no. 2 , pp. 35–60, 2020, [Online]. Available: https://sid.ir/paper/382164/en

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