The Effect of Privacy, Security and Perceived Trust on the Behavior of Information Sharing in Mobile Social Networks: the Moderator Role of Gender Variable

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Hosseini Seno Seyed Amin; Mazaheri Elham

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Paper Information

Journal: Iranian Journal of Information Processing & Management Year:2018 | Volume:34 | Issue:1 Page(s): 245-274

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Information Journal Paper

Title

The Effect of Privacy, Security and Perceived Trust on the Behavior of Information Sharing in Mobile Social Networks: the Moderator Role of Gender Variable

Author(s)

Hosseini Seno Seyed Amin | Mazaheri Elham | Issue Writer Certificate

Keywords

Mobile Social NetworksQ1

Information Sharing BehaviorQ1

Perceived PrivacyQ1

Perceived SecurityQ2

TrustQ2

Abstract

The appearance of social networks has been one of the most important events in recent decades. One of the issues raised in these networks is how to Trust. The purpose of this paper is to examine the impact of security, Trust and privacy about information sharing on Mobile Social Networks. The study also describes how users’ gender moderates the privacy and security impact on Trust. The current research is a descriptive survey. In this research, data from 190 social network users were gathered through a questionnaire designed in the form of a Telegram bot and examined using structural equation modeling techniques. Also, regarding to measure validity, convergent validity and divergent validity and in order to fit reliability, Cronbach’ s alpha and composite reliability have been used. Analysis of the findings of the study shows that the security and privacy have a direct impact on users’ Trust. The findings also show that Perceived Security acts as a mediator between privacy and Trust. The results show that Trust has a significant impact on Information Sharing Behavior and the impact of privacy and security on Trust is stronger for men. In addition, the impact of Trust on the desire to give information is more than desire to get information. In this study, a considerable effect between desire to get information and information sharing wasn’ t observed.

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APA: Copy

Hosseini Seno, Seyed Amin, & Mazaheri, Elham. (2018). The Effect of Privacy, Security and Perceived Trust on the Behavior of Information Sharing in Mobile Social Networks: the Moderator Role of Gender Variable. IRANIAN JOURNAL OF INFORMATION PROCESSING & MANAGEMENT (INFORMATION SCIENCES AND TECHNOLOGY), 34(1 ), 245-274. SID. https://sid.ir/paper/382404/en

Vancouver: Copy

Hosseini Seno Seyed Amin, Mazaheri Elham. The Effect of Privacy, Security and Perceived Trust on the Behavior of Information Sharing in Mobile Social Networks: the Moderator Role of Gender Variable. IRANIAN JOURNAL OF INFORMATION PROCESSING & MANAGEMENT (INFORMATION SCIENCES AND TECHNOLOGY)[Internet]. 2018;34(1 ):245-274. Available from: https://sid.ir/paper/382404/en

IEEE: Copy

Seyed Amin Hosseini Seno, and Elham Mazaheri, “The Effect of Privacy, Security and Perceived Trust on the Behavior of Information Sharing in Mobile Social Networks: the Moderator Role of Gender Variable,” IRANIAN JOURNAL OF INFORMATION PROCESSING & MANAGEMENT (INFORMATION SCIENCES AND TECHNOLOGY), vol. 34, no. 1 , pp. 245–274, 2018, [Online]. Available: https://sid.ir/paper/382404/en

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