Narrative Analysis of Factors Effect on Post-Purchase Regret Intensity of Young Women

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AZIZI SHAHRIAR; Afifirad Zahra; HAJIPOOR BAHMAN; Fazl Ali Zahra

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Journal: Management Research in Iran Year:2020 | Volume:24 | Issue:3 Page(s): 169-185

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Information Journal Paper

Title

Narrative Analysis of Factors Effect on Post-Purchase Regret Intensity of Young Women

Author(s)

AZIZI SHAHRIAR | Afifirad Zahra | HAJIPOOR BAHMAN | Fazl Ali Zahra | Issue Writer Certificate

Keywords

Post-Purchase Regret IntensityQ1

Narrative ResearchQ1

Young WomenQ1

Abstract

Regret is a key element of future customer behaviors & Post-Purchase Regret is one of the negative emotions after the purchase. The development of technology and the ease of access to information about not selected purchase options have raised the possibility of regret. Generally, there are various factors in the post-purchase regret that increase or decrease the intensity of this negative feeling. . In this research, based on Narrative Research methodology, interviews was conducted with 10 Young Women. thematic analysis revealed factors intensify post – purchase regret in 9 categories: ease of Physical and technical comparison options, acceptance of responsibility, brand credibility and product price level, decision maximization versus satisfaction, decision justification, social comparison, diversity and time horizons of future options, and ultimately enduring involvement with the chosen option.

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APA: Copy

AZIZI, SHAHRIAR, Afifirad, Zahra, HAJIPOOR, BAHMAN, & Fazl Ali, Zahra. (2020). Narrative Analysis of Factors Effect on Post-Purchase Regret Intensity of Young Women. MANAGEMENT RESEARCH IN IRAN (MODARES HUMAN SCIENCES), 24(3 ), 169-185. SID. https://sid.ir/paper/383504/en

Vancouver: Copy

AZIZI SHAHRIAR, Afifirad Zahra, HAJIPOOR BAHMAN, Fazl Ali Zahra. Narrative Analysis of Factors Effect on Post-Purchase Regret Intensity of Young Women. MANAGEMENT RESEARCH IN IRAN (MODARES HUMAN SCIENCES)[Internet]. 2020;24(3 ):169-185. Available from: https://sid.ir/paper/383504/en

IEEE: Copy

SHAHRIAR AZIZI, Zahra Afifirad, BAHMAN HAJIPOOR, and Zahra Fazl Ali, “Narrative Analysis of Factors Effect on Post-Purchase Regret Intensity of Young Women,” MANAGEMENT RESEARCH IN IRAN (MODARES HUMAN SCIENCES), vol. 24, no. 3 , pp. 169–185, 2020, [Online]. Available: https://sid.ir/paper/383504/en

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