Futurology of Integrated Communication of Social Marketing at the Iranian National Tax Administration (Based on Network Analysis Technique)

Q: How can I download an article?

To download an article from SID, first log in to the site, search for the article title, and click on the 'Download Article' option.

Q: How can I download an ISI article?

To download an ISI article on SID, enter the keyword or article title in the search bar, view the relevant results, click on the desired article, and select the 'Download Article' option.

Q: How can I access the SID database?

To access the SID database, visit SID.ir, create an account, and log in to access scientific resources.

Q: Is downloading articles from SID free?

Some articles on SID are available for free, while others require payment. Details are specified on the article's page.

MANJEGANI SEYED AKBAR; GHAFOURIAN SHAGERDI AMIR; Shojaei Golnar

مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

Journal Paper

Paper Information

Journal: MODIRIAT-E-FARDA Year:2020 | Volume:18 | Issue:61 Page(s): 123-136

Download Full-Text

Persian Verion

View:

595

Download:

Cites:

Information Journal Paper

Title

Futurology of Integrated Communication of Social Marketing at the Iranian National Tax Administration (Based on Network Analysis Technique)

Author(s)

MANJEGANI SEYED AKBAR | GHAFOURIAN SHAGERDI AMIR | Shojaei Golnar | Issue Writer Certificate

Keywords

Integrated Marketing CommunicationsQ1

social MarketingQ1

Tax SystemQ1

FuturologyQ1

Abstract

The aim of this paper is to provide research results using descriptive-analytical research method and qualitative-quantitative data obtained from questionnaire. Some factors such as reaching effectiveness of Tax System functions, establishing social justice, taxpayers dissatisfaction and especially the culture of tax fraud, motived us to investigate effective agents on attaining a favorite future in social relationships with taxpayers from organizational expert's point of view. Regarding limitation of the numbers of experts in Iranian National Tax Administration, available sample was used. Therefore, utilizing organizational documentation and experts, some components were recognized and extracted then they were prioritized by analytical Network Process. Afterwards, based on Dymtel Technique, the intensity of impression and being impressed as well as relationship network of relevant factors were examined by Futurology method. Following assessment of these factors by experts, prioritizing of subordinate criterions was done as well. Results show that experts anticipated that individual oriented resources organization and social responsibilities as the most important priority in integration relationships in social Marketing in Tax Affairs System, furthermore, motivation tendency, addressees' cooperation and economic needs were the most important priorities in subordinate criterions. The result of this research can be used to explain social Marketing strategies and designing of integration relationship of social Marketing model in Iranian National Tax Administration.

Cites

No record.

References

No record.

Cite

APA: Copy

MANJEGANI, SEYED AKBAR, GHAFOURIAN SHAGERDI, AMIR, & Shojaei, Golnar. (2020). Futurology of Integrated Communication of Social Marketing at the Iranian National Tax Administration (Based on Network Analysis Technique). MODIRIAT-E-FARDA, 18(61 ), 123-136. SID. https://sid.ir/paper/384377/en

Vancouver: Copy

MANJEGANI SEYED AKBAR, GHAFOURIAN SHAGERDI AMIR, Shojaei Golnar. Futurology of Integrated Communication of Social Marketing at the Iranian National Tax Administration (Based on Network Analysis Technique). MODIRIAT-E-FARDA[Internet]. 2020;18(61 ):123-136. Available from: https://sid.ir/paper/384377/en

IEEE: Copy

SEYED AKBAR MANJEGANI, AMIR GHAFOURIAN SHAGERDI, and Golnar Shojaei, “Futurology of Integrated Communication of Social Marketing at the Iranian National Tax Administration (Based on Network Analysis Technique),” MODIRIAT-E-FARDA, vol. 18, no. 61 , pp. 123–136, 2020, [Online]. Available: https://sid.ir/paper/384377/en

Related Journal Papers

No record.

Related Seminar Papers

No record.

Related Plans

No record.

Recommended Workshops