Investigating the Effect of Social Dependency on Customer Trust in Social Networks

Q: How can I download an article?

To download an article from SID, first log in to the site, search for the article title, and click on the 'Download Article' option.

Q: How can I download an ISI article?

To download an ISI article on SID, enter the keyword or article title in the search bar, view the relevant results, click on the desired article, and select the 'Download Article' option.

Q: How can I access the SID database?

To access the SID database, visit SID.ir, create an account, and log in to access scientific resources.

Q: Is downloading articles from SID free?

Some articles on SID are available for free, while others require payment. Details are specified on the article's page.

SAFAIE NASSER; Atefyekta Homa

مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

Journal Paper

Paper Information

Journal: New Marketing Research Journal Year:2020 | Volume:9 | Issue:4 (35) Page(s): 55-76

Download Full-Text

Persian Verion

View:

442

Download:

Cites:

Information Journal Paper

Title

Investigating the Effect of Social Dependency on Customer Trust in Social Networks

Author(s)

SAFAIE NASSER | Atefyekta Homa | Issue Writer Certificate

Keywords

CustomerQ2

GenderQ2

InstagramQ1

Economical TrustQ1

Social MediaQ1

FollowersQ1

Abstract

Considering the increasing usage of smartphones, serving Customers has taken a different form. In recent years the number of Iranian users on Social Media platforms such as Instagram has had a noticeable rapid increase. Therefore, lots of small and medium sized businesses share their products and services with consumers via their pages on Social Media and sell them online. The aim of the authors was to understand how much Instagram users trust business pages and to what extent these pages impact the purchasing decision of the consumers. In this study, using the regression model, the relationship between Gender, the number of pages a Customer follows on Instagram, the number of people the Customer is following, the number of pages they follow the business page and the number of times a Customer checks his Instagram page per day have been evaluated as independent variables. The amount of trust he has in purchasing from a business page was the dependent variable. The data were collected through surveying 136 Instagram users in Iran. The regression model was used to analyze the data. The research results showed that of the set of predicted factors, only the number of times a Customer checks his Instagram page has a significant effect on his trust when purchasing from business pages.

Cites

No record.

References

No record.

Cite

APA: Copy

SAFAIE, NASSER, & Atefyekta, Homa. (2020). Investigating the Effect of Social Dependency on Customer Trust in Social Networks. NEW MARKETING RESEARCH JOURNAL, 9(4 (35) ), 55-76. SID. https://sid.ir/paper/385368/en

Vancouver: Copy

SAFAIE NASSER, Atefyekta Homa. Investigating the Effect of Social Dependency on Customer Trust in Social Networks. NEW MARKETING RESEARCH JOURNAL[Internet]. 2020;9(4 (35) ):55-76. Available from: https://sid.ir/paper/385368/en

IEEE: Copy

NASSER SAFAIE, and Homa Atefyekta, “Investigating the Effect of Social Dependency on Customer Trust in Social Networks,” NEW MARKETING RESEARCH JOURNAL, vol. 9, no. 4 (35) , pp. 55–76, 2020, [Online]. Available: https://sid.ir/paper/385368/en

Related Journal Papers

No record.

Related Seminar Papers

No record.

Related Plans

No record.

Recommended Workshops