Selection and Ranking of Target Export Markets for Iranian Gas Regulator Product (Fuzzy Decision Approach)

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AMIN TAHMASBI HAMZEH; Shirtavani Sina

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Journal Paper

Paper Information

Journal: COMMERCIAL SURVEYS Year:2020 | Volume:18 | Issue:102 Page(s): 81-92

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Information Journal Paper

Title

Selection and Ranking of Target Export Markets for Iranian Gas Regulator Product (Fuzzy Decision Approach)

Author(s)

AMIN TAHMASBI HAMZEH | Shirtavani Sina | Issue Writer Certificate

Keywords

RankingQ2

Target export marketsQ1

Fuzzy multi criteria decision makingQ1

Pars Regulator CorpQ1

Abstract

The economy has significantly changed for various reasons over the past decade and has faced the business environment with ambiguity, instability and unpredictability. Therefore, companies must make their best for improving their position in a competitive market by entering the international and export market. This study aimes to select and rank the export (Fuzzy Network Analysis and Fuzzy Tactical Analysis Process) target markets for the gas regulator in Iran using fuzzy decision-making approach and the case of Pars Regulator Corp. The main decision making criteria include political factors, market potential, economic factors, cultural factors, infrastructure factors and legal factors which are explained in the conceptual model of the research. This study is a cross-sectional and applied research and is considered as a survey-analytical research. According to the results, considering the marketing strategy of the company, attracting customer participation and the permanent market for the target export countries and according to the research criteria, the countries of Sudan, Afghanistan, Syria, Turkey, Armenia, Algeria, Iraq, Romania and Georgia are ranked first to ninth, respectively.

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APA: Copy

AMIN TAHMASBI, HAMZEH, & Shirtavani, Sina. (2020). Selection and Ranking of Target Export Markets for Iranian Gas Regulator Product (Fuzzy Decision Approach). COMMERCIAL SURVEYS, 18(102 ), 81-92. SID. https://sid.ir/paper/385498/en

Vancouver: Copy

AMIN TAHMASBI HAMZEH, Shirtavani Sina. Selection and Ranking of Target Export Markets for Iranian Gas Regulator Product (Fuzzy Decision Approach). COMMERCIAL SURVEYS[Internet]. 2020;18(102 ):81-92. Available from: https://sid.ir/paper/385498/en

IEEE: Copy

HAMZEH AMIN TAHMASBI, and Sina Shirtavani, “Selection and Ranking of Target Export Markets for Iranian Gas Regulator Product (Fuzzy Decision Approach),” COMMERCIAL SURVEYS, vol. 18, no. 102 , pp. 81–92, 2020, [Online]. Available: https://sid.ir/paper/385498/en

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