COMMERCIAL SURVEYS
Year:2020 | Volume:18 | Issue:102|Papers Count:7

Therefore, the purpose of this study is examine the effect of consumer attitudes towards foreign products in general on willingness to buy Iranian products. The present study is applied in terms of purpose and descriptive survey in terms of data collection. The statistical population consists of Halal drinking consumers in the Iranian market. Among this population, 333 people who were randomly selected responded to the electronic questionnaire. The data is analyzed using structural equation modeling and using SmartPlus software. The results showe that ethnocentrism of consimers has a positive and significant effect on the attitude and perception of consumers toward Iranian products. Also, xenocentrism has a negative and significant effect on the attitude and perception of consumers toward Iranian products. The attitude and perception of consumers toward Iranian products has a positive and significant impact on Iranian products judgment and Iranian products judgment has a significant and positive impact on willingness to buy Iranian products. Among the hypotheses of the researchers, two hypotheses are rejected and cosmopolitanism and internationalism does not affect the attitude toward Iranian products.

This study aims to investigate the influence of brand personality dimensions on customer loyalty, word of mouth, intention to to purchase among the customers of authorized agencies of Iran Khodro in Shiraz. The research method in terms of purpose is applied research and in terms of collecting and conducting information is field. The statistical population of this study is all customers of Iran Khodro agencies in Shiraz in the year of 1397 and by using random sampling through Morgan table, 384 people were selected as statistical sample. The research instruments are standard questionnaires for brand personality, brand loyalty, intention to repurchase, and word of mouth which were collected through five-point Likert scale. In this study, after collecting information the data are analyzed in two parts of descriptive statistics and inferential statistics. Structural equation modeling as inferential statistics is used through Smart PLS software. The results showe that the brand personality has a positive and significant influence on customer loyalty, the intention to purchase, and the intention to word of mouth. Moreover, the highest value is belonged to the competence influence on word of mouth and the lowest value is belonged to the strength influence on the intention to purchase.

The purpose of this research is to identify and categorize on the other hand insurance customer loyalty programs Using a systematic review approach; so, this research is applied, qualitative, inductive, non-laboratory, and cross-sectional research. The statistical population of the research is loyalty program experts, who are aware of the insurance industry. A judicious and targeted Sampling method to Select the Participants and the theoretical Saturation rule for the Sample size has been used. Finally, the sample size has been extended to 14 by snowball method. In the first stage, the systematic review of programs is identified and in the second stage, the content validity index is used to determine the validity of identified programs in the insurance industry. At the end, selected programs are categorized and validated with the CAPA index. The results show that, according to insurance customers, 15 loyalty programs include awards are as fallow: cash discounts, volume discounts, surcharges and free insurance services (Asantivon), coupons, free non-insurance services, credit cards, insurance policy options, access to sites and apps, Reduced service delivery times, personalized insurance services, non-monetary rewards, preferential behavior, leisure facilities for customers and customer clubs. these programs are grouped into four categories.

The Purpose of this study is to survey the role of Oman market for Iran's Export. This is a revew study, it's method is descriptive. The results show that ease of registration of companies, and the possibility of ownership of 100% for Iranian landlords, the cost of doing business and the provision of 50-70% banking facilities to projects, makes it possible to increase trade relations be profitable. Given the investment in the infrastructure sector, demand for the import of capital goods, raw materials and machinery is increasing in the country, which will provide an opportunity for exporters of Iran and its commercial competitors. The most important export competitor in the Omani market is India's technical and engineering services, which requires a serious competition with the country to facilitate the issuance of guarantee letters and coordination between financial institutions for export. Also, with regard to the possibility of re-export in Oman, it is suggested that the services of financial institutions include export re-exports in addition to exports.

Patent has been always noteworthy for world Intellectual Property Organization as the most important tool in supporting inventors. So several efforts have been done to altering this issue to universal act, by creating an international patent system like Paris and Trips convention. Patent cooperation treaty is a beginning for deep unification between different countries by mission of make uniform procedural patent law. In this debate this the question is raised: Hase PCT system been succeed to assimilate procedural patent law? is it mainly possible to create a worldwide patent system, excluding different national and regional patent laws? This research surveys the level of acceptance of PCT results in different national and regional patent systems, Using descriptive-analytical method. The results show that patent offices can apply Work-sharing process by creating reformations in PCT and creating legislations to increasing trust to the search results of different some patent offices.

The economy has significantly changed for various reasons over the past decade and has faced the business environment with ambiguity, instability and unpredictability. Therefore, companies must make their best for improving their position in a competitive market by entering the international and export market. This study aimes to select and rank the export (Fuzzy Network Analysis and Fuzzy Tactical Analysis Process) target markets for the gas regulator in Iran using fuzzy decision-making approach and the case of Pars Regulator Corp. The main decision making criteria include political factors, market potential, economic factors, cultural factors, infrastructure factors and legal factors which are explained in the conceptual model of the research. This study is a cross-sectional and applied research and is considered as a survey-analytical research. According to the results, considering the marketing strategy of the company, attracting customer participation and the permanent market for the target export countries and according to the research criteria, the countries of Sudan, Afghanistan, Syria, Turkey, Armenia, Algeria, Iraq, Romania and Georgia are ranked first to ninth, respectively.

The purpose of this research is to identify the effective factores on empowerment of Capabiliry of small and medium enterprises modelizing them using interpretive structural approach. The tool used in this research is interview method with the managers of the manufacturing companies. The findings of the interviews indicate that 12 key factores are as follow: competitiveness, managerial ability, strategy determination, change and development, business commitment, business policies, transparency and accountability, preparedness for events, technological innovation, marketing and exports, Team building and development of education; and among there factores determination of the strategy has the highest importance. Finally, using Interpretive Structural modeling, the model of empowerment of capability of small and medium enterprises has is presented.