Designing the Relational Model of Organizational Ambidexterity and New Product Development Performance with the Mediating Role of Product Modularity in Firms Manufacturing Bodybuilding Equipment

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Fathi Chegeni F.; SEPAHVAND R.; Nazar Pouri A.H.

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Journal: SPORT MANAGEMENT REVIEW Year:2020 | Volume:11 | Issue:58 Page(s): 65-84

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Title

Designing the Relational Model of Organizational Ambidexterity and New Product Development Performance with the Mediating Role of Product Modularity in Firms Manufacturing Bodybuilding Equipment

Author(s)

Fathi Chegeni F. | SEPAHVAND R. | Nazar Pouri A.H. | Issue Writer Certificate

Keywords

Organizational AmbidexterityQ1

Product ModularityQ1

New Product Development PerformanceQ1

Bodybuilding EquipmentQ1

Abstract

The primary purpose of this research is to determine the relationship between Organizational Ambidexterity and New Product Development Performance with the mediating role of Product Modularity in firms manufacturing Bodybuilding Equipment. In terms of purpose, the present study is an applied descriptive-exploratory research. In term of philosophy, it is based on the deductive research and positivism paradigm. The statistical population of the research is 147 senior managers and employees of factories and companies manufacturing Bodybuilding Equipment in the country. A total number method has been used for sampling. In order to measure the variables of the research, Huang and Li’ s Organizational Ambidexterity questionnaire (2017), Yuxiao et al’ s Product Modularity (2018) and the new product development of Cheng and Krumwiede's (2018) have been used. The reliability of the questionnaires was confirmed by Cronbach's alpha and for data analysis, structural equation modeling and PLS software were used. The findings show that Organizational Ambidexterity has a positive and significant effect on new product development and Product Modularity acts as a mediator variable in relation to Organizational Ambidexterity and new product development.

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APA: Copy

Fathi Chegeni, F., SEPAHVAND, R., & Nazar Pouri, A.H.. (2020). Designing the Relational Model of Organizational Ambidexterity and New Product Development Performance with the Mediating Role of Product Modularity in Firms Manufacturing Bodybuilding Equipment. SPORT MANAGEMENT REVIEW, 11(58 ), 65-84. SID. https://sid.ir/paper/386877/en

Vancouver: Copy

Fathi Chegeni F., SEPAHVAND R., Nazar Pouri A.H.. Designing the Relational Model of Organizational Ambidexterity and New Product Development Performance with the Mediating Role of Product Modularity in Firms Manufacturing Bodybuilding Equipment. SPORT MANAGEMENT REVIEW[Internet]. 2020;11(58 ):65-84. Available from: https://sid.ir/paper/386877/en

IEEE: Copy

F. Fathi Chegeni, R. SEPAHVAND, and A.H. Nazar Pouri, “Designing the Relational Model of Organizational Ambidexterity and New Product Development Performance with the Mediating Role of Product Modularity in Firms Manufacturing Bodybuilding Equipment,” SPORT MANAGEMENT REVIEW, vol. 11, no. 58 , pp. 65–84, 2020, [Online]. Available: https://sid.ir/paper/386877/en

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