The relationship between organizational trust and brand performance: Investigating the role of corporate governance

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ROJUIE MORTEZA

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Journal Paper

Paper Information

Journal: Management Research in Iran Year:2020 | Volume:24 | Issue:2 Page(s): 87-108

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Information Journal Paper

Title

The relationship between organizational trust and brand performance: Investigating the role of corporate governance

Author(s)

ROJUIE MORTEZA | Issue Writer Certificate

Keywords

Corporate governanceQ1

knowledge-based trustQ1

identification-based trustQ1

Brand performanceQ1

deterrence-based trustQ1

Abstract

The purpose of this study is to investigate the relationship between organizational trust types and Brand performance with the mediation role of Corporate governance in companies admitted to Tehran Stock Exchange. This is an applied research and in terms of method is descriptive-correlational. The statistical population of this research is the companies accepted in Tehran Stock Exchange. A sample of 138 companies was selected and the research questionnaire was completed by senior managers of these companies. Of these, 95 questionnaires were analytic. Then, the relationship between the variables of the research was tested using the SmartPls software and the structural equation modeling. The findings of the research show that there is a positive and significant relationship between knowledge-based trust and identification-based trust with Corporate governance, but the relationship between deterrence-based trust and Corporate governance is negative. The positive and significant relationship between Corporate governance and Brand performance was also confirmed. Also, the results of the research show that Corporate governance has a mediating role between the types of organizational trust and Brand performance of the companies accepted in Tehran Stock Exchange.

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APA: Copy

ROJUIE, MORTEZA. (2020). The relationship between organizational trust and brand performance: Investigating the role of corporate governance. MANAGEMENT RESEARCH IN IRAN (MODARES HUMAN SCIENCES), 24(2 ), 87-108. SID. https://sid.ir/paper/387165/en

Vancouver: Copy

ROJUIE MORTEZA. The relationship between organizational trust and brand performance: Investigating the role of corporate governance. MANAGEMENT RESEARCH IN IRAN (MODARES HUMAN SCIENCES)[Internet]. 2020;24(2 ):87-108. Available from: https://sid.ir/paper/387165/en

IEEE: Copy

MORTEZA ROJUIE, “The relationship between organizational trust and brand performance: Investigating the role of corporate governance,” MANAGEMENT RESEARCH IN IRAN (MODARES HUMAN SCIENCES), vol. 24, no. 2 , pp. 87–108, 2020, [Online]. Available: https://sid.ir/paper/387165/en

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