An Analysis of Effective Factors in the Formation of Rural Tourism Brand in Kerman

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ANABESTANI ALIAKBAR; Pourjopari Marziyeh; KHODADADI ALI

مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

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Journal: Journal of Social Studies in Tourism Year:2021 | Volume: | Issue: Page(s): 1-28

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Information Journal Paper

Title

An Analysis of Effective Factors in the Formation of Rural Tourism Brand in Kerman

Author(s)

ANABESTANI ALIAKBAR | Pourjopari Marziyeh | KHODADADI ALI | Issue Writer Certificate

Keywords

Tourism brandQ1

Rural TourismQ1

FAHP ModelQ1

MABAC ModeQ1

Kerman CityQ1

Abstract

The mental image of target places is the most important factor that helps tourists determine their tourism destination, the lack of which may result in limited visits by tourists. Thus, paying attention to the formation of Tourism brand is of great importance. Among different cities of Kerman Province, Kerman City is impoverished in terms of infrastructure, facilities, and tourism services. Therefore, this study aimed to investigate the influential factors (environmental, social, and economic) in the formation of the Tourism brand in rural areas of Kerman City. The required data were collected through document analysis and questionnaires. To this end, the main and complementary factors were set within the framework of two questionnaires concerning the host community (52 persons) and a paired comparison with experts (24 persons). Fuzzy and MABAC hierarchical models were also used to weigh the main factors and rank the villages. The study found that the environmental factor had the highest weight with a coefficient of 0. 676, and economic and social factors had the lowest weight with a coefficient of 0. 213 and 0. 111, respectively, indicating that enough attention has no been paid to economic and social factors in the field of Tourism branding. This study's findings could help resolve the major weaknesses found in the city and reinforce its strengths concerning the Tourism brand.

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APA: Copy

ANABESTANI, ALIAKBAR, Pourjopari, Marziyeh, & KHODADADI, ALI. (2021). An Analysis of Effective Factors in the Formation of Rural Tourism Brand in Kerman. JOURNAL OF SOCIAL STUDIED IN TOURISM, 9(17 ), 1-28. SID. https://sid.ir/paper/388645/en

Vancouver: Copy

ANABESTANI ALIAKBAR, Pourjopari Marziyeh, KHODADADI ALI. An Analysis of Effective Factors in the Formation of Rural Tourism Brand in Kerman. JOURNAL OF SOCIAL STUDIED IN TOURISM[Internet]. 2021;9(17 ):1-28. Available from: https://sid.ir/paper/388645/en

IEEE: Copy

ALIAKBAR ANABESTANI, Marziyeh Pourjopari, and ALI KHODADADI, “An Analysis of Effective Factors in the Formation of Rural Tourism Brand in Kerman,” JOURNAL OF SOCIAL STUDIED IN TOURISM, vol. 9, no. 17 , pp. 1–28, 2021, [Online]. Available: https://sid.ir/paper/388645/en

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