EXPLAINING THE MODEL OF FACTORS AFFECTING THE PROMOTION OF THE TOURISM BRAND OF THE ISLAMIC REPUBLIC OF IRAN

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NASSAJI KAMRANI MEHDI; KARIMI OJAN; MAHMOUDI MEIMAND MOHAMMAD; DARVISH HASAN

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Journal: JOURNAL OF PUBLIC ORGANZATIONS MANAGEMENT Year:2017 | Volume:5 | Issue:4 (20) Page(s): 95-106

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Title

EXPLAINING THE MODEL OF FACTORS AFFECTING THE PROMOTION OF THE TOURISM BRAND OF THE ISLAMIC REPUBLIC OF IRAN

Author(s)

NASSAJI KAMRANI MEHDI | KARIMI OJAN | MAHMOUDI MEIMAND MOHAMMAD | DARVISH HASAN | Issue Writer Certificate

Keywords

TOURISMQ1

BRANDQ1

TOURISM BRANDQ1

TOURISM BRAND MODELQ1

Abstract

The rapid growth of TOURISM as an industry has led many countries to consider TOURISM as an important component in the growth and development of the national economy and for this reason, from the perspective of development, today, based on gross domestic product, exports and employment, TOURISM is the largest industry in the world. In this research, along with the study of upstream documents; based on Delphi method, the opinion of experts from the field of TOURISM, especially policy makers in this field as well as university researchers in the field of BRAND and TOURISM, have been compiled to develop a model for promotion of TOURISM BRAND of the Islamic Republic of Iran. Also, cognitive mapping is used to draw and understand the relationships between model components. In the model obtained from the research, four main factors affecting the promotion of the TOURISM BRAND in Iran, including the factors of the TOURISM industry, the factors of the TOURISM destination, the factors of the state and government and the factors of the international environment, are identified and the relationship between them and their 16 sub-factors are analyzed together.

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APA: Copy

NASSAJI KAMRANI, MEHDI, KARIMI, OJAN, MAHMOUDI MEIMAND, MOHAMMAD, & DARVISH, HASAN. (2017). EXPLAINING THE MODEL OF FACTORS AFFECTING THE PROMOTION OF THE TOURISM BRAND OF THE ISLAMIC REPUBLIC OF IRAN. JOURNAL OF PUBLIC ORGANZATIONS MANAGEMENT, 5(4 (20) ), 95-106. SID. https://sid.ir/paper/261455/en

Vancouver: Copy

NASSAJI KAMRANI MEHDI, KARIMI OJAN, MAHMOUDI MEIMAND MOHAMMAD, DARVISH HASAN. EXPLAINING THE MODEL OF FACTORS AFFECTING THE PROMOTION OF THE TOURISM BRAND OF THE ISLAMIC REPUBLIC OF IRAN. JOURNAL OF PUBLIC ORGANZATIONS MANAGEMENT[Internet]. 2017;5(4 (20) ):95-106. Available from: https://sid.ir/paper/261455/en

IEEE: Copy

MEHDI NASSAJI KAMRANI, OJAN KARIMI, MOHAMMAD MAHMOUDI MEIMAND, and HASAN DARVISH, “EXPLAINING THE MODEL OF FACTORS AFFECTING THE PROMOTION OF THE TOURISM BRAND OF THE ISLAMIC REPUBLIC OF IRAN,” JOURNAL OF PUBLIC ORGANZATIONS MANAGEMENT, vol. 5, no. 4 (20) , pp. 95–106, 2017, [Online]. Available: https://sid.ir/paper/261455/en

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