Goals, Constraints and Achievements of Sponsorship of Governmental and Private Banks in Iran

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Ghanbari Firoozabadi Arefeh; KESHKAR SARA; KARGAR GHOLAMALI

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Journal: Sport Management Journal Year:2020 | Volume:12 | Issue:2 Page(s): 333-347

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Information Journal Paper

Title

Goals, Constraints and Achievements of Sponsorship of Governmental and Private Banks in Iran

Author(s)

Ghanbari Firoozabadi Arefeh | KESHKAR SARA | KARGAR GHOLAMALI | Issue Writer Certificate

Keywords

ConstraintQ1

media promotionQ2

social responsibilityQ1

sponsorshipQ1

sportQ2

Abstract

The aim of this study was to identify goals, Constraints and achievements of sponsorship of governmental and private banks for sport in Iran. The research method was applied and qualitative. It was conducted through interviews using thematic analysis. The statistical population consisted of authorities of sport sponsorship departments of Iran governmental and private banks who worked at different positions in marketing, public relations, advertising … 19 banks (5 governmental banks and 14 private banks) had sport sponsorship. The population was selected by census method and the data were collected from 18 banks. The results demonstrated that the goals were categorized into 3 groups: social development, marketing and organizational development. Constraints were categorized into 5 groups: legal, economic, media promotion, feedback and management. Banks attained some achievements which were categorized into 3 groups: social, marketing and organizational development. In order to encourage new sponsors to enter this arena and retain existing sponsors, following points can be taken into account: considering the goals and achievements of banks, strengthening them, identifying their Constraints and trying to eliminate them.

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APA: Copy

Ghanbari Firoozabadi, Arefeh, KESHKAR, SARA, & KARGAR, GHOLAMALI. (2020). Goals, Constraints and Achievements of Sponsorship of Governmental and Private Banks in Iran. SPORT MANAGEMENT (HARAKAT), 12(2 ), 333-347. SID. https://sid.ir/paper/391277/en

Vancouver: Copy

Ghanbari Firoozabadi Arefeh, KESHKAR SARA, KARGAR GHOLAMALI. Goals, Constraints and Achievements of Sponsorship of Governmental and Private Banks in Iran. SPORT MANAGEMENT (HARAKAT)[Internet]. 2020;12(2 ):333-347. Available from: https://sid.ir/paper/391277/en

IEEE: Copy

Arefeh Ghanbari Firoozabadi, SARA KESHKAR, and GHOLAMALI KARGAR, “Goals, Constraints and Achievements of Sponsorship of Governmental and Private Banks in Iran,” SPORT MANAGEMENT (HARAKAT), vol. 12, no. 2 , pp. 333–347, 2020, [Online]. Available: https://sid.ir/paper/391277/en

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