Branding and Sale of Sportswear in Iran: Based on Grounded Theory

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Norallah Azam; EHSANI MOHAMMAD; Norouzi Seyed Hosseini Rasoul

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Journal Paper

Paper Information

Journal: INTERNATIONAL JOURNAL OF HUMANITIES (THE JOURNAL OF HUMANITIES) Year:2020 | Volume:27 | Issue:3 Page(s): 45-60

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Information Journal Paper

Title

Branding and Sale of Sportswear in Iran: Based on Grounded Theory

Author(s)

Norallah Azam | EHSANI MOHAMMAD | Norouzi Seyed Hosseini Rasoul | Issue Writer Certificate

Keywords

Sales ManagementQ1

Grounded TheoryQ1

BrandingQ1

SportswearQ1

Abstract

The history of Branding in Iran dates back to a few decades and its importance has recently been recognized by businessmen. The present study aims to add to the scientific aspect of Branding, clarify the issue of Branding, identify its principles and provide guidance for those making decisions in Branding issues. Hence, the objective of this study is to provide a model for Branding sporting Sportswear in Iran. In the category of basic and data-based researches, this research is of mixed nature. This kind of study includes predetermined and emergent methods, open-ended and closed-ended questions, various forms of data, content and statistical analysis, and the final conclusions are based on the findings obtained from both qualitative and quantitative approaches. The present study was done using the exploratory tool compilation plan and based on it; the qualitative aspect of the research was done. Purposeful sampling and snowball sampling technique were used to perform indepth interviews. A total of 15 interviews were conducted with experts. In fact, the sampling continued up to the step that the research reached to an adequate theoretical saturation. Based on the results, Branding and sale of Sportswear were classified into seven and eight levels, respectively. The findings include value creation, customer perception, online sales, accessibility, online payment conditions, displaying other customers' views and monitoring the sales. The research results also revealed all levels of recognizing the customer needs, competitors' activities, Sportswear-related services, facilities, identification and pristine advertising that should be taken into consideration to brand Iranian Sportswear.

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APA: Copy

Norallah, Azam, EHSANI, MOHAMMAD, & Norouzi Seyed Hosseini, Rasoul. (2020). Branding and Sale of Sportswear in Iran: Based on Grounded Theory. INTERNATIONAL JOURNAL OF HUMANITIES (THE JOURNAL OF HUMANITIES), 27(3 ), 45-60. SID. https://sid.ir/paper/393948/en

Vancouver: Copy

Norallah Azam, EHSANI MOHAMMAD, Norouzi Seyed Hosseini Rasoul. Branding and Sale of Sportswear in Iran: Based on Grounded Theory. INTERNATIONAL JOURNAL OF HUMANITIES (THE JOURNAL OF HUMANITIES)[Internet]. 2020;27(3 ):45-60. Available from: https://sid.ir/paper/393948/en

IEEE: Copy

Azam Norallah, MOHAMMAD EHSANI, and Rasoul Norouzi Seyed Hosseini, “Branding and Sale of Sportswear in Iran: Based on Grounded Theory,” INTERNATIONAL JOURNAL OF HUMANITIES (THE JOURNAL OF HUMANITIES), vol. 27, no. 3 , pp. 45–60, 2020, [Online]. Available: https://sid.ir/paper/393948/en

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