MEASURING THE EFFICIENCY OF INTERNET SHOPS USING A MULTI STAGES DATA ENVELOPMENT ANALYSIS (DEA) MODEL

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SALARI BORON MOSTAFA; ZANDIEH MOSTAFA

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Journal: Management Research in Iran Year:2016 | Volume:20 | Issue:3 Page(s): 127-151

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Information Journal Paper

Title

MEASURING THE EFFICIENCY OF INTERNET SHOPS USING A MULTI STAGES DATA ENVELOPMENT ANALYSIS (DEA) MODEL

Author(s)

SALARI BORON MOSTAFA | ZANDIEH MOSTAFA | Issue Writer Certificate

Keywords

RELATIVE EFFICIENCYQ2

DATA ENVELOPMENT ANALYSIS (DEA)Q2

INTERNET SHOPSQ1

MARKETABILITY PROCESSQ1

PROFITABILITY PROCESSQ1

Abstract

In recent years INTERNET SHOPS have had considerable growth. Performance measures are needed for these shops to maximize the use of resources and getting closer to the aims, to provide the identification of strengths and weaknesses along with minimizing resource inputs to improve the situation. Data Envelopment Analysis (DEA) method is a nonparametric method for measuring technical efficiency and performance of a set of units. This study given the importance of assessing the performance of INTERNET SHOPS and using multiple input-oriented CCR model, measure the performance of INTERNET SHOPS. In this study, internet shop production process is divided into two stages: marketability and profitability. So to calculate the efficiency, a two-stage model of data envelopment analysis is used. Based on the data collected, the efficiency of 37 Internet stores evaluated. Results include overall efficiency and efficiency of marketability and profitability stages. After determining the efficiency of marketability and profitability stages, inefficient stages were identified and solutions were proposed to improve it.

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APA: Copy

SALARI BORON, MOSTAFA, & ZANDIEH, MOSTAFA. (2016). MEASURING THE EFFICIENCY OF INTERNET SHOPS USING A MULTI STAGES DATA ENVELOPMENT ANALYSIS (DEA) MODEL. MANAGEMENT RESEARCH IN IRAN (MODARES HUMAN SCIENCES), 20(3 ), 127-151. SID. https://sid.ir/paper/395852/en

Vancouver: Copy

SALARI BORON MOSTAFA, ZANDIEH MOSTAFA. MEASURING THE EFFICIENCY OF INTERNET SHOPS USING A MULTI STAGES DATA ENVELOPMENT ANALYSIS (DEA) MODEL. MANAGEMENT RESEARCH IN IRAN (MODARES HUMAN SCIENCES)[Internet]. 2016;20(3 ):127-151. Available from: https://sid.ir/paper/395852/en

IEEE: Copy

MOSTAFA SALARI BORON, and MOSTAFA ZANDIEH, “MEASURING THE EFFICIENCY OF INTERNET SHOPS USING A MULTI STAGES DATA ENVELOPMENT ANALYSIS (DEA) MODEL,” MANAGEMENT RESEARCH IN IRAN (MODARES HUMAN SCIENCES), vol. 20, no. 3 , pp. 127–151, 2016, [Online]. Available: https://sid.ir/paper/395852/en

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