Develop a Model of Factors Influencing the Attraction of Sponsors of Iran Track and Field

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Movakel Mohammad Reza; ALIDOUST GHAHFAROKHI EBRAHIM

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Journal Paper

Paper Information

Journal: Sport Management Journal Year:2020 | Volume:12 | Issue:2 Page(s): 309-332

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Information Journal Paper

Title

Develop a Model of Factors Influencing the Attraction of Sponsors of Iran Track and Field

Author(s)

Movakel Mohammad Reza | ALIDOUST GHAHFAROKHI EBRAHIM | Issue Writer Certificate

Keywords

EconomicsQ1

sponsorshipQ2

sportQ1

track and fieldQ1

Abstract

The aim of this study was to develop the model of those factors influencing the attraction of sponsors of Iran track and field. This study was applied in terms of objectives and a descriptive survey in terms of data collection which was conducted as a field. A researcher-made questionnaire was used to collect data based on the 5-point Likert scale. To check the validity of the questionnaire, the primary version was distributed among 8 sport management professors and the final version was developed using their viewpoints. In descriptive statistics, frequency tables and measures of central tendency (mean) and dispersion indexes (variance and standard deviation) were used and inferential statistics included one-sample t test, Friedman test and correlation test using SPSS. AMOS software with confirmatory factor analysis was used to examine construct validity. The results showed that media and spectators, governmental, management-organizational, sociocultural and economic factors played the most important role in attracting sponsors of Iran track and field. Finally, given the identification and role of the above mentioned factors, the Ministry of sport and Youth and track and field Federation can act to attract sponsors and meet their expectations.

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APA: Copy

Movakel, Mohammad Reza, & ALIDOUST GHAHFAROKHI, EBRAHIM. (2020). Develop a Model of Factors Influencing the Attraction of Sponsors of Iran Track and Field. SPORT MANAGEMENT (HARAKAT), 12(2 ), 309-332. SID. https://sid.ir/paper/397803/en

Vancouver: Copy

Movakel Mohammad Reza, ALIDOUST GHAHFAROKHI EBRAHIM. Develop a Model of Factors Influencing the Attraction of Sponsors of Iran Track and Field. SPORT MANAGEMENT (HARAKAT)[Internet]. 2020;12(2 ):309-332. Available from: https://sid.ir/paper/397803/en

IEEE: Copy

Mohammad Reza Movakel, and EBRAHIM ALIDOUST GHAHFAROKHI, “Develop a Model of Factors Influencing the Attraction of Sponsors of Iran Track and Field,” SPORT MANAGEMENT (HARAKAT), vol. 12, no. 2 , pp. 309–332, 2020, [Online]. Available: https://sid.ir/paper/397803/en

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