Identify the factors that affect on consumers confusion in tourism website

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Samadi Somayeh; IRANI HAMID REZA; YAZDANI HAMID REZA

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Journal: TOURISM AND DEVELOPMENT Year:2019 | Volume:8 | Issue:1 Page(s): 231-249

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Information Journal Paper

Title

Identify the factors that affect on consumers confusion in tourism website

Author(s)

Samadi Somayeh | IRANI HAMID REZA | YAZDANI HAMID REZA | Issue Writer Certificate

Keywords

Consumer ConfusionQ1

individual characteristicsQ1

website characteristicsQ1

services and product characteristicsQ1

tourism industryQ1

Abstract

While the contributions of online technologies to tourism industry and consumers have been largely researched, little research attention has been paid to the possible negative aspects, such Consumer Confusion in the website. Consumer Confusion has negative consequences such as abandon the purchase that is the worst case for tourism website. The purpose of this study was to identify and investigate the potential antecedents of consumer’ s online confusion focusing on online purchasing tourism products. Data for this study were collected through questionnaires from 382 tourism website users that buy tourism product from this website and Structural Equation Modeling was used in order to test model using smart PLS software. The findings confirm the influence of individual characteristics, website characteristics and services and product characteristics on consumers’ confusion. The main recommendation of this research is that the marketers and managers of the website should concentrate on security of the site and improve it.

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APA: Copy

Samadi, Somayeh, IRANI, HAMID REZA, & YAZDANI, HAMID REZA. (2019). Identify the factors that affect on consumers confusion in tourism website. TOURISM AND DEVELOPMENT, 8(1 ), 231-249. SID. https://sid.ir/paper/399127/en

Vancouver: Copy

Samadi Somayeh, IRANI HAMID REZA, YAZDANI HAMID REZA. Identify the factors that affect on consumers confusion in tourism website. TOURISM AND DEVELOPMENT[Internet]. 2019;8(1 ):231-249. Available from: https://sid.ir/paper/399127/en

IEEE: Copy

Somayeh Samadi, HAMID REZA IRANI, and HAMID REZA YAZDANI, “Identify the factors that affect on consumers confusion in tourism website,” TOURISM AND DEVELOPMENT, vol. 8, no. 1 , pp. 231–249, 2019, [Online]. Available: https://sid.ir/paper/399127/en

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