Conceptual Commercialization Model for small software firms-case study: application developers

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Eshraqi Shahab; BANDARIAN REZA; MOHAMMADI MAHDI; ELAHI SHABAN

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Journal: INNOVATION MANAGEMENT JOURNAL Year:2020 | Volume:9 | Issue:3 Page(s): 101-138

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Title

Conceptual Commercialization Model for small software firms-case study: application developers

Author(s)

Eshraqi Shahab | BANDARIAN REZA | MOHAMMADI MAHDI | ELAHI SHABAN | Issue Writer Certificate

Keywords

CommercializationQ1

InnovationQ1

Small FirmsQ1

software industryQ1

Abstract

Small Firms in the mobile application industry, a subsidiary of the software industry, can play a significant role in the economy of the country. Despite the technological capabilities, they are not successful in commercializing their products and earn adequate money. The purpose of this study is to identify the conceptual model of Commercialization in these firms. In this study, by studying 12 firms, some successful and some unsuccessful, in an extended-multi case study the concepts required for Commercialization including the dimensions of activities, drivers, internal and external capacities, and performance of the Commercialization, and their relationship were discovered and the final conceptual model was presented. Then, in addition, to survey this model through questionnaires from interviewers, the developed conceptual model was tested on four cases. Identifying the internal and external capacities, attention to the portfolio of Commercialization projects, and to emphasize on changing the Commercialization paths based on the new opportunities or challenges and problems, are the main contributions of this study.

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APA: Copy

Eshraqi, Shahab, BANDARIAN, REZA, MOHAMMADI, MAHDI, & ELAHI, SHABAN. (2020). Conceptual Commercialization Model for small software firms-case study: application developers. INNOVATION MANAGEMENT JOURNAL, 9(3 ), 101-138. SID. https://sid.ir/paper/399736/en

Vancouver: Copy

Eshraqi Shahab, BANDARIAN REZA, MOHAMMADI MAHDI, ELAHI SHABAN. Conceptual Commercialization Model for small software firms-case study: application developers. INNOVATION MANAGEMENT JOURNAL[Internet]. 2020;9(3 ):101-138. Available from: https://sid.ir/paper/399736/en

IEEE: Copy

Shahab Eshraqi, REZA BANDARIAN, MAHDI MOHAMMADI, and SHABAN ELAHI, “Conceptual Commercialization Model for small software firms-case study: application developers,” INNOVATION MANAGEMENT JOURNAL, vol. 9, no. 3 , pp. 101–138, 2020, [Online]. Available: https://sid.ir/paper/399736/en

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