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Information Journal Paper

Title

Idenrifying the relationship between internet marketing capabilities and the growth of export markets

Pages

  63-77

Abstract

 This research, by studying past research and gathering information from reliable sources, by examining a conceptual model, has tested the relationship between the use of Internet marketing capabilities and the Growth of Export Markets. The statistical population of this study is exporter examplar companies in the commercial, industrial, service and agricultural sectors that are active in international markets. The required data based on the analytical framework of the research is obtained through a researcher-made questionnaire distributed among the international marketing managers of the research community. To evaluation the validity of the questionnaire, the views of university professors and business experts have been used. Cronbach's alpha method is used to measure the reliability of the questionnaire, which is the result of spss software outputs. The research hypotheses were analyzed using the structural equation model in Lisrel software. The results of the research indicate that there is a positive and significant relationship between the use of Internet marketing capabilities and the Growth of Export Markets.

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    APA: Copy

    YAZDANI, NASER, & YOUSEFI, MOHAMMAD. (2020). Idenrifying the relationship between internet marketing capabilities and the growth of export markets. COMMERCIAL SURVEYS, 18(100 ), 63-77. SID. https://sid.ir/paper/402040/en

    Vancouver: Copy

    YAZDANI NASER, YOUSEFI MOHAMMAD. Idenrifying the relationship between internet marketing capabilities and the growth of export markets. COMMERCIAL SURVEYS[Internet]. 2020;18(100 ):63-77. Available from: https://sid.ir/paper/402040/en

    IEEE: Copy

    NASER YAZDANI, and MOHAMMAD YOUSEFI, “Idenrifying the relationship between internet marketing capabilities and the growth of export markets,” COMMERCIAL SURVEYS, vol. 18, no. 100 , pp. 63–77, 2020, [Online]. Available: https://sid.ir/paper/402040/en

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