Investigating the effect of market entry and strategic direction on firm's financial performance

Q: How can I download an article?

To download an article from SID, first log in to the site, search for the article title, and click on the 'Download Article' option.

Q: How can I download an ISI article?

To download an ISI article on SID, enter the keyword or article title in the search bar, view the relevant results, click on the desired article, and select the 'Download Article' option.

Q: How can I access the SID database?

To access the SID database, visit SID.ir, create an account, and log in to access scientific resources.

Q: Is downloading articles from SID free?

Some articles on SID are available for free, while others require payment. Details are specified on the article's page.

AREF MANESH ZOHREH; ANSARI SAMANI HABIB; Zarei Al Wandi Saeed

Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

Journal Paper

Paper Information

Journal: JOURNAL OF BUSINESS ADMINISTRATION RESEARCH Year:2020 | Volume:12 | Issue:23 Page(s): 59-83

Download Full-Text

مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

Persian Verion

View:

592

Download:

Cites:

Information Journal Paper

Title

Investigating the effect of market entry and strategic direction on firm's financial performance

Author(s)

AREF MANESH ZOHREH | ANSARI SAMANI HABIB | Zarei Al Wandi Saeed | Issue Writer Certificate

Keywords

Market entryQ1

Cost leadership strategyQ1

Innovative differentiation strategyQ1

Marketing differentiation strategyQ1

Financial performanceQ1

Abstract

The company's business strategy reflects how the company is competitive in the company's selected market. Many companies are trying to gain competitive advantage by developing appropriate competitive strategies and, by increasing the competitiveness of their products, provide the basis for the growth and development of the company. The paper’ s aim is to investigate the effect of Market entry and strategic orientations on Financial performance of Tehran Stock Exchange companies. Thus, financial data of 150 companies of Tehran Stock Exchange for the period of 1390-1395 used to test the research hypotheses. The generalized least squares regression model has been used to test the combining data. As the research findings, the direct order of entry into the market active by the adoption of strategic performance orientations of the companies. But the initial followers of the strategy of marketing differentiation and the new companies entering the strategy leadership have a successful performance based on asset efficiency and sales returns. The adoption of an Innovative differentiation strategy for pioneering and early-stage companies has a positive and significant impact on asset efficiency as a measure of corporate Financial performance.

Cites

No record.

References

No record.

Cite

APA: Copy

AREF MANESH, ZOHREH, Zarei Al Wandi, Saeed, & ANSARI SAMANI, HABIB. (2020). Investigating the effect of market entry and strategic direction on firm's financial performance. JOURNAL OF BUSINESS ADMINISTRATION RESEARCH, 12(23 ), 59-83. SID. https://sid.ir/paper/404572/en

Vancouver: Copy

AREF MANESH ZOHREH, Zarei Al Wandi Saeed, ANSARI SAMANI HABIB. Investigating the effect of market entry and strategic direction on firm's financial performance. JOURNAL OF BUSINESS ADMINISTRATION RESEARCH[Internet]. 2020;12(23 ):59-83. Available from: https://sid.ir/paper/404572/en

IEEE: Copy

ZOHREH AREF MANESH, Saeed Zarei Al Wandi, and HABIB ANSARI SAMANI, “Investigating the effect of market entry and strategic direction on firm's financial performance,” JOURNAL OF BUSINESS ADMINISTRATION RESEARCH, vol. 12, no. 23 , pp. 59–83, 2020, [Online]. Available: https://sid.ir/paper/404572/en

Related Journal Papers