The Relationship between Market Structure and Advertising Intensity in Iranian Manufacturing Sector

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SHAHIKI TASH MOHAMMAD NABI; Eizad Panah Talieh

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Journal: Journal of Industrial Economic Research Year:2020 | Volume:4 | Issue:13 Page(s): 89-100

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Information Journal Paper

Title

The Relationship between Market Structure and Advertising Intensity in Iranian Manufacturing Sector

Author(s)

SHAHIKI TASH MOHAMMAD NABI | Eizad Panah Talieh | Issue Writer Certificate

Keywords

Advertising

Concentration

Panel Data

Market Structure

Abstract

The purpose of this article was to evaluate the relationship between the degree of Concentration as a structural variable and Advertising as a behavioral variable in Iran's manufacturing sector. For this purpose, data related to ISIC 4-digit activities of Iran's manufacturing sector for the period 1375-1392 was used. While using Panel Data and fixed effects method, the inverse U relationship between Concentration and Advertising in manufacturing markets was tested. The results indicated that there was an inverse U relationship between Concentration and intensity of Advertising in Iran's manufacturing industries. In addition, the findings of this study showed that size of market and profit margins had a negative significant effect on the intensity of Advertising. During the period under review, the highest intensity of advertisements occurred in "soap and detergents and sanitary ware and cleaning and perfumes and cosmetics"; "motor vehicles" and "home appliances" industries.

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APA: Copy

SHAHIKI TASH, MOHAMMAD NABI, & Eizad Panah, Talieh. (2020). The Relationship between Market Structure and Advertising Intensity in Iranian Manufacturing Sector. JOURNAL OF INDUSTRIAL ECONOMIC RESEARCHES, 4(13 ), 89-100. SID. https://sid.ir/paper/404709/en

Vancouver: Copy

SHAHIKI TASH MOHAMMAD NABI, Eizad Panah Talieh. The Relationship between Market Structure and Advertising Intensity in Iranian Manufacturing Sector. JOURNAL OF INDUSTRIAL ECONOMIC RESEARCHES[Internet]. 2020;4(13 ):89-100. Available from: https://sid.ir/paper/404709/en

IEEE: Copy

MOHAMMAD NABI SHAHIKI TASH, and Talieh Eizad Panah, “The Relationship between Market Structure and Advertising Intensity in Iranian Manufacturing Sector,” JOURNAL OF INDUSTRIAL ECONOMIC RESEARCHES, vol. 4, no. 13 , pp. 89–100, 2020, [Online]. Available: https://sid.ir/paper/404709/en

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