مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

Persian Verion
مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

video

مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

sound

مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

Persian Version

مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

View:

709
مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

Download:

0
مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

Cites:

Information Journal Paper

Title

Analysis on Consumer Behaviour of Women Cosmetics

Pages

  43-56

Abstract

 Smuggling goods is one the challenges of Iran in the way of development. This study aims to focus on analyzing the behavior of shoppers and consumers in respect to smuggled Cosmetics and to target females in this regard. The study uses quantitative method to answer the given research questions. The statistical Sample consists of 20 female university students chosen from Hazrat-e-Maasoomeh University (Qom) in year 2019. The research data in the qualitative phase are analyzed through interviewes. In the quantitative section, 15 samples are selected purposively. Quantitative data collection tool is a researcher-made questionnaire. The data are analyzed by AHP pairwise comparison using SPSS software. The results show that three parameters of marketing mix of smuggled goods, government’ s role and consumer’ s desire are the most important issues in studying the reason of consuming the smuggled Cosmetics.

Cites

  • No record.

    • References

  • No record.

    • Cite

    APA: Copy

    KAZEMI, ZOHRE, MOEINI, HOSSEIN, & ZAKERINIA, HANIEH. (2021). Analysis on Consumer Behaviour of Women Cosmetics. COMMERCIAL SURVEYS, 18(105 ), 43-56. SID. https://sid.ir/paper/405117/en

    Vancouver: Copy

    KAZEMI ZOHRE, MOEINI HOSSEIN, ZAKERINIA HANIEH. Analysis on Consumer Behaviour of Women Cosmetics. COMMERCIAL SURVEYS[Internet]. 2021;18(105 ):43-56. Available from: https://sid.ir/paper/405117/en

    IEEE: Copy

    ZOHRE KAZEMI, HOSSEIN MOEINI, and HANIEH ZAKERINIA, “Analysis on Consumer Behaviour of Women Cosmetics,” COMMERCIAL SURVEYS, vol. 18, no. 105 , pp. 43–56, 2021, [Online]. Available: https://sid.ir/paper/405117/en

    Related Journal Papers

  • No record.

    • Related Seminar Papers

  • No record.

    • Related Plans

  • No record.

    • Recommended Workshops






    Move to top
    telegram sharing button
    whatsapp sharing button
    linkedin sharing button
    twitter sharing button
    email sharing button
    email sharing button
    email sharing button
    sharethis sharing button