Emerging the Model of Social Media Usage in employee's training based on the Grounded Theory (Case Study: Banking Industry)

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Noghreh Ali; BOUDLAIE HASAN; NARGESIAN ABBAS

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Journal Paper

Paper Information

Journal: JOURNAL OF TRAINING AND DEVELOPMENT OF HUMAN RESOURCES Year:2020 | Volume:6 | Issue:23 Page(s): 23-54

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Title

Emerging the Model of Social Media Usage in employee's training based on the Grounded Theory (Case Study: Banking Industry)

Author(s)

Noghreh Ali | BOUDLAIE HASAN | NARGESIAN ABBAS | Issue Writer Certificate

Keywords

human resource managementQ2

media socialQ1

applicationQ1

employee trainingQ1

Abstract

Nowdays, training is recognized as one of the most important factors that increase the effectiveness and efficiency of employees. Social media has been also increasingly used in employee training in recent years. Therefore, the purpose of this study is to identify the value of social media in organizational learning through finding the perspectives of training managers and experts, then to emerge a model of social media usage in employee’ s training. This qualitative study is based on grounded theory approach. The research data were collected through semi-structured interviews with 15 managers and training experts of banks in Tehran who were selected by random sampling. Data analysis was performed in three stages of open coding, axial coding, and selective coding, and based on this a qualitative model of research was designed. The results of this study reveal the extraction of over 110 initial codes of interviews and 78 concepts and 18 categories in the paradigmatic paradigm including: central category (interactive technology-based learning), causal conditions (senior management support, change management, Competency-based HRM, Audience-driven approach), Contextual Conditions (corporate organizational culture, organizational agility, organizational policies, technological infrastructure), Interventional Conditions (Poor Technological Infrastructure, Inadequate Financial Resources, Lack of Staff Awareness), Strategies (Knowledge Management, Teamwork activities), Consequences (Reducing training costs, Improving employee performance, Training effectiveness, continuous learning).

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APA: Copy

Noghreh, Ali, BOUDLAIE, HASAN, & NARGESIAN, ABBAS. (2020). Emerging the Model of Social Media Usage in employee's training based on the Grounded Theory (Case Study: Banking Industry). JOURNAL OF TRAINING AND DEVELOPMENT OF HUMAN RESOURCES, 6(23 ), 23-54. SID. https://sid.ir/paper/405122/en

Vancouver: Copy

Noghreh Ali, BOUDLAIE HASAN, NARGESIAN ABBAS. Emerging the Model of Social Media Usage in employee's training based on the Grounded Theory (Case Study: Banking Industry). JOURNAL OF TRAINING AND DEVELOPMENT OF HUMAN RESOURCES[Internet]. 2020;6(23 ):23-54. Available from: https://sid.ir/paper/405122/en

IEEE: Copy

Ali Noghreh, HASAN BOUDLAIE, and ABBAS NARGESIAN, “Emerging the Model of Social Media Usage in employee's training based on the Grounded Theory (Case Study: Banking Industry),” JOURNAL OF TRAINING AND DEVELOPMENT OF HUMAN RESOURCES, vol. 6, no. 23 , pp. 23–54, 2020, [Online]. Available: https://sid.ir/paper/405122/en

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