Analysis of the Relationship Model of Identity, Originality, Love and Social Power of Brand on Students Sports Olympiads

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KESHTIDAR M.; Moodi D.; GHASEMI N.

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Journal: RESEARCH ON EDUCATIONAL SPORT Year:2020 | Volume:8 | Issue:19 Page(s): 163-178

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Information Journal Paper

Title

Analysis of the Relationship Model of Identity, Originality, Love and Social Power of Brand on Students Sports Olympiads

Author(s)

KESHTIDAR M. | Moodi D. | GHASEMI N. | Issue Writer Certificate

Keywords

Brand IdentityQ1

Brand LoveQ1

Brand AuthenticityQ1

Brand Social PowerQ1

Girl StudentsQ2

Abstract

The purpose of this study was to Analysis of the relationship model of identity, originality, love and social power of brand sports students' Olympiads. The research method was descriptive-correlational. The statistical population of this study was comprised of all athlete students participating in the 14th girl sports student Olympiad in 2000 people that sample was available selected using a Morgan table of 320 students. The research instrument consisted of Brand Identity Questionnaire Mill and Eforosh (1992), Love Brand Alberta (2010) Brand Authenticity Cadiroo (2010) and Crisson Colleagues Power Affair Questionnaire (2009). The validity of the questionnaires was confirmed by 10 sports experts and their reliability was in a preliminary test with 30 subjects and with Cronbach's alpha for Brand Identity Questionnaire (0. 79), Brand Love (0. 84), Brand Authenticity (0. 94) And Brand Social Power (0. 80). To analyze the results of the data, Kolmogorov-Smirnov tests and structural equations were used with SPSS, Amos version 22. The results of the research showed that Brand Identity and Brand Authenticity have a significant effect on Brand Love and strength of Sports Olympiad. Hence, building a strong brand creates intense emotions and increases its social power.

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APA: Copy

KESHTIDAR, M., Moodi, D., & GHASEMI, N.. (2020). Analysis of the Relationship Model of Identity, Originality, Love and Social Power of Brand on Students Sports Olympiads. RESEARCH ON EDUCATIONAL SPORT, 8(19 ), 163-178. SID. https://sid.ir/paper/405154/en

Vancouver: Copy

KESHTIDAR M., Moodi D., GHASEMI N.. Analysis of the Relationship Model of Identity, Originality, Love and Social Power of Brand on Students Sports Olympiads. RESEARCH ON EDUCATIONAL SPORT[Internet]. 2020;8(19 ):163-178. Available from: https://sid.ir/paper/405154/en

IEEE: Copy

M. KESHTIDAR, D. Moodi, and N. GHASEMI, “Analysis of the Relationship Model of Identity, Originality, Love and Social Power of Brand on Students Sports Olympiads,” RESEARCH ON EDUCATIONAL SPORT, vol. 8, no. 19 , pp. 163–178, 2020, [Online]. Available: https://sid.ir/paper/405154/en

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