An Investigation of the Factors Affecting the Development of E-Ticketing Electronic Services in Iran Football Premier League

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Rahimizadeh Meysam; Zakizade Leyla; ARABZADE TAFTI AMIN

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Journal Paper

Paper Information

Journal: Sport Management Journal Year:2020 | Volume:12 | Issue:2 Page(s): 565-579

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Information Journal Paper

Title

An Investigation of the Factors Affecting the Development of E-Ticketing Electronic Services in Iran Football Premier League

Author(s)

Rahimizadeh Meysam | Zakizade Leyla | ARABZADE TAFTI AMIN | Issue Writer Certificate

Keywords

electronic servicesQ1

E-ticketingQ1

intention to purchaseQ1

premier leagueQ1

technologyQ1

Abstract

The aim of this study was to investigate those factors affecting the development of E-ticketing electronic services in Iran football premier league. This study was descriptive and applied. The statistical population consisted of spectators in Esteghlal-Persepolis football match on the 26th October 2016 who attended the stadium to watch the match by E-tickets. Using Morgan table, a sample of 384 subjects was randomly selected. Friedman test was used to prioritize the factors and exploratory factor analysis was used to determine and identify those factors affecting the development of E-ticketing service. The results showed that the identified factors affected the development of E-ticketing. According to these results, the technology acceptance model had the highest effect on E-ticketing service (91%) compared with other variables. The other part of results showed the 75% effect of trust in the club and trust in the technology on the intention to use the E-ticketing service. The effect of the trust building variable on predicting the tendency and intention of using E-ticketing is quite clear and the diffusion of innovation had the lowest effect compared with other variables (64%).

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APA: Copy

Rahimizadeh, Meysam, Zakizade, Leyla, & ARABZADE TAFTI, AMIN. (2020). An Investigation of the Factors Affecting the Development of E-Ticketing Electronic Services in Iran Football Premier League. SPORT MANAGEMENT (HARAKAT), 12(2 ), 565-579. SID. https://sid.ir/paper/405619/en

Vancouver: Copy

Rahimizadeh Meysam, Zakizade Leyla, ARABZADE TAFTI AMIN. An Investigation of the Factors Affecting the Development of E-Ticketing Electronic Services in Iran Football Premier League. SPORT MANAGEMENT (HARAKAT)[Internet]. 2020;12(2 ):565-579. Available from: https://sid.ir/paper/405619/en

IEEE: Copy

Meysam Rahimizadeh, Leyla Zakizade, and AMIN ARABZADE TAFTI, “An Investigation of the Factors Affecting the Development of E-Ticketing Electronic Services in Iran Football Premier League,” SPORT MANAGEMENT (HARAKAT), vol. 12, no. 2 , pp. 565–579, 2020, [Online]. Available: https://sid.ir/paper/405619/en

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