IDENTIFY FACTORS MOTIVATING ADULT AUDIENCES TO WATCH MOVIES IN CINEMA IN TEHRAN AND OFFERING A MODEL BASED ON MIXMETHOD

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ZAMENI DAVUD; EBRAHIMZADEH REZA

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Journal: Culture-Communication Studies Year:2015 | Volume:16 | Issue:30 (62) Page(s): 109-122

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Title

IDENTIFY FACTORS MOTIVATING ADULT AUDIENCES TO WATCH MOVIES IN CINEMA IN TEHRAN AND OFFERING A MODEL BASED ON MIXMETHOD

Author(s)

ZAMENI DAVUD | EBRAHIMZADEH REZA | Issue Writer Certificate

Keywords

CINEMAQ2

AUDIENCE STIMULATEQ2

MIX METHODQ1

Abstract

The purpose of this study was to represent incentive factors of Tehranian adults to go to the CINEMA and Offering a model based on exploratory MIX METHOD. The research method based on Cresswell pattern was set in two qualitative and quantitative sections. Qualitative section was phenomenology and quantitative section was based on descriptive analysis with correlation method based on confirmatory factor analysis. The study populations in qualitative section were selected from executive managers of CINEMA, directors, producers and film critics, actors and actress, sociologists, social psychologists and CINEMA professional audiences. In Quota sampling method, 1031 active Tehranian people were selected from 43 CINEMAs and the questionnaires were distributed among them.Research tools in qualitative method were depth interview and Research tools in quantitative method were questionnaire which resulted with from qualitative categories. At first, its reliability was confirmed by using content and factor validity. Cronbach's alpha was used to check the reliability of the questionnaire that was 0/912 which shows the reliability of the questionnaire. Data analysis in qualitative aspect identified several dimensions such as Individual and psychological, the economic, environmental and cultural, policymaking and planning, good film and Favorite movie features. The results of quantitative data analysis with confirmatory factor analysis show that there is little difference between quadratic impact factors. The last results shows that in addition to the good movie production, desirable CINEMA and attention to unmet needs of consumer and … are important to stimulate the audience to the CINEMA.

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APA: Copy

ZAMENI, DAVUD, & EBRAHIMZADEH, REZA. (2015). IDENTIFY FACTORS MOTIVATING ADULT AUDIENCES TO WATCH MOVIES IN CINEMA IN TEHRAN AND OFFERING A MODEL BASED ON MIXMETHOD. JOURNAL OF CULTURE-COMMUNICATION STUDIES, 16(30 (62)), 109-122. SID. https://sid.ir/paper/406005/en

Vancouver: Copy

ZAMENI DAVUD, EBRAHIMZADEH REZA. IDENTIFY FACTORS MOTIVATING ADULT AUDIENCES TO WATCH MOVIES IN CINEMA IN TEHRAN AND OFFERING A MODEL BASED ON MIXMETHOD. JOURNAL OF CULTURE-COMMUNICATION STUDIES[Internet]. 2015;16(30 (62)):109-122. Available from: https://sid.ir/paper/406005/en

IEEE: Copy

DAVUD ZAMENI, and REZA EBRAHIMZADEH, “IDENTIFY FACTORS MOTIVATING ADULT AUDIENCES TO WATCH MOVIES IN CINEMA IN TEHRAN AND OFFERING A MODEL BASED ON MIXMETHOD,” JOURNAL OF CULTURE-COMMUNICATION STUDIES, vol. 16, no. 30 (62), pp. 109–122, 2015, [Online]. Available: https://sid.ir/paper/406005/en

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