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Information Journal Paper

Title

The Impact of Medical Tourism Motivational Factors on Behavioral Intentions of Tourists: The Mediating Role of Perceptual Factors and Satisfaction

Author(s)

GHASEMI YALGHOUZAGHAJ AKBAR | ASSADZADEH AHMAD | IMANI KHOSHKHOO MOHAMMAD HOSSEIN | JABARZADEH YOUNIS | Issue Writer Certificate 

Pages

  59-81

Abstract

Medical Tourism constitutes one of the most important sectors of the tourism industry with many economic and social benefits. The purpose of this study was to investigate the effects of Motivational Factors on Medical Tourism on Behavioral Intention. In terms of aim, this study is applied and in terms of data collection method is descriptive-analytical. For data analysis, structural equation modeling has been used. A total of 285 questionnaires were distributed randomly among the statistical population of the study. To assess the validity of the questionnaire content validity, factor analysis, convergent and differential validity were used. Cronbach's alpha value was more than 80%. The results show that there is a positive and significant relationship between the motivational and perceptual factors of medical tourists and their Behavioral Intention. The quality factor has the greatest impact on the perceived target image and Behavioral Intention while Perceived Quality has the greatest impact on the Behavioral Intention of tourists. Considering that the development of Medical Tourism requires a systematic and comprehensive look, it is necessary to develop an appropriate strategy to increase the number of medical tourists in the destinations by coordination of the organizations involved in this sector at macro and micro levels. . .

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    APA: Copy

    GHASEMI YALGHOUZAGHAJ, AKBAR, ASSADZADEH, AHMAD, IMANI KHOSHKHOO, MOHAMMAD HOSSEIN, & JABARZADEH, YOUNIS. (2018). The Impact of Medical Tourism Motivational Factors on Behavioral Intentions of Tourists: The Mediating Role of Perceptual Factors and Satisfaction. JOURNAL OF TOURISM PLANNING AND DEVELOPMENT, 7(24 ), 59-81. SID. https://sid.ir/paper/407552/en

    Vancouver: Copy

    GHASEMI YALGHOUZAGHAJ AKBAR, ASSADZADEH AHMAD, IMANI KHOSHKHOO MOHAMMAD HOSSEIN, JABARZADEH YOUNIS. The Impact of Medical Tourism Motivational Factors on Behavioral Intentions of Tourists: The Mediating Role of Perceptual Factors and Satisfaction. JOURNAL OF TOURISM PLANNING AND DEVELOPMENT[Internet]. 2018;7(24 ):59-81. Available from: https://sid.ir/paper/407552/en

    IEEE: Copy

    AKBAR GHASEMI YALGHOUZAGHAJ, AHMAD ASSADZADEH, MOHAMMAD HOSSEIN IMANI KHOSHKHOO, and YOUNIS JABARZADEH, “The Impact of Medical Tourism Motivational Factors on Behavioral Intentions of Tourists: The Mediating Role of Perceptual Factors and Satisfaction,” JOURNAL OF TOURISM PLANNING AND DEVELOPMENT, vol. 7, no. 24 , pp. 59–81, 2018, [Online]. Available: https://sid.ir/paper/407552/en

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