Identify and categorize the challenges of strategic product-oriented to service-centric movement in manufacturing companies

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Mafakheri Khadijeh; SAEEDNIA HAMIDREZA; BADIZADEH ALI

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Journal Paper

Paper Information

Journal: JOURNAL OF STRATEGIC MANAGEMENT STUDIES Year:2020 | Volume:11 | Issue:41 Page(s): 139-159

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Information Journal Paper

Title

Identify and categorize the challenges of strategic product-oriented to service-centric movement in manufacturing companies

Author(s)

Mafakheri Khadijeh | SAEEDNIA HAMIDREZA | BADIZADEH ALI | Issue Writer Certificate

Keywords

Service ProvidersQ1

Product-Service SystemsQ1

Core ServicesQ1

ChallengesQ1

Abstract

Today, manufacturing companies are trying to redefine their strategic position with customers by using integrated service-product-combination solutions to enjoy the benefits of providing product lifetime services. The purpose of this study is to introduce the phenomenon of service-oriented and provide a way to identify and categorize the Challenges of adopting a service-oriented strategy in the heavy equipment industry. Semi-structured interviews with 13 industry experts were used to collect data and content analysis method was used to analyze the data and extract the results. Given the ignorance of the service-oriented process in domestic companies and the need to create a rich source of knowledge, a structured study of the theoretical foundations of the research was conducted and using the theme analysis method, a basic structure of Challenges consisting of 373 key points, 41 Sub-themes and 9 main themes were created, which were used in the interview and analysis of the results. The results of the interviews represent a pattern with 262 key points, 44 sub-themes and 10 main themes of service-oriented development Challenges in the manufacturing industry. The main Challenges include: service culture, customer management, types of products-services available, value, contracts, service delivery system, supply network, risk management and changes in the economic environment.

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APA: Copy

Mafakheri, Khadijeh, SAEEDNIA, HAMIDREZA, & BADIZADEH, ALI. (2020). Identify and categorize the challenges of strategic product-oriented to service-centric movement in manufacturing companies. JOURNAL OF STRATEGIC MANAGEMENT STUDIES, 11(41 ), 139-159. SID. https://sid.ir/paper/410596/en

Vancouver: Copy

Mafakheri Khadijeh, SAEEDNIA HAMIDREZA, BADIZADEH ALI. Identify and categorize the challenges of strategic product-oriented to service-centric movement in manufacturing companies. JOURNAL OF STRATEGIC MANAGEMENT STUDIES[Internet]. 2020;11(41 ):139-159. Available from: https://sid.ir/paper/410596/en

IEEE: Copy

Khadijeh Mafakheri, HAMIDREZA SAEEDNIA, and ALI BADIZADEH, “Identify and categorize the challenges of strategic product-oriented to service-centric movement in manufacturing companies,” JOURNAL OF STRATEGIC MANAGEMENT STUDIES, vol. 11, no. 41 , pp. 139–159, 2020, [Online]. Available: https://sid.ir/paper/410596/en

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