Effect of Knowledge Management on Customer Relationship Management in Sportswear Manufacturers in Iran

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Haj Ali Akbari Firouzeh; Ahmadzadeh Jahan Afrouz

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Journal Paper

Paper Information

Journal: STRATEGIC STUDIES ON YOUTH AND SPORTS Year:2020 | Volume:18 | Issue:46 Page(s): 181-194

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Title

Effect of Knowledge Management on Customer Relationship Management in Sportswear Manufacturers in Iran

Author(s)

Haj Ali Akbari Firouzeh | Ahmadzadeh Jahan Afrouz | Issue Writer Certificate

Keywords

Knowledge ManagementQ1

Customer Relationship Management and Sportswear ManufacturerQ1

Abstract

The study is to investigate the effect of Knowledge Management on customer relationship management in sportswear manufacturers in Iran. The research method is a descriptive-correlation type. The statistical population of this study was the employees of the unofficial Daee and Majid companies of 140 people they give. Using 105 Cochran formula and simple random sampling method, 105 individuals were selected as the statistical sample. In this research, the Knowledge Management questionnaire by Sheron Lawson (2003) and the standardized entrepreneurship orientation questionnaire were used to collect data. To analyze the data, descriptive statistics and inferential statistics (Pearson correlation coefficient and regression) were used. The findings of the research showed that there is a positive and significant relationship between Knowledge Management and its dimensions with the success of customer relationship in sportswear manufacturing companies. The results of regression analysis also revealed that Knowledge Management components have been predicted the variance of customer relationship success by 38% with the subsequent application of knowledge as the most contributing factor in this prediction

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APA: Copy

Haj Ali Akbari, Firouzeh, & Ahmadzadeh, Jahan Afrouz. (2020). Effect of Knowledge Management on Customer Relationship Management in Sportswear Manufacturers in Iran. STRATEGIC STUDIES ON YOUTH AND SPORTS, 18(46 ), 181-194. SID. https://sid.ir/paper/411528/en

Vancouver: Copy

Haj Ali Akbari Firouzeh, Ahmadzadeh Jahan Afrouz. Effect of Knowledge Management on Customer Relationship Management in Sportswear Manufacturers in Iran. STRATEGIC STUDIES ON YOUTH AND SPORTS[Internet]. 2020;18(46 ):181-194. Available from: https://sid.ir/paper/411528/en

IEEE: Copy

Firouzeh Haj Ali Akbari, and Jahan Afrouz Ahmadzadeh, “Effect of Knowledge Management on Customer Relationship Management in Sportswear Manufacturers in Iran,” STRATEGIC STUDIES ON YOUTH AND SPORTS, vol. 18, no. 46 , pp. 181–194, 2020, [Online]. Available: https://sid.ir/paper/411528/en

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