مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

Persian Verion

مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

video

مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

sound

مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

Persian Version

مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

View:

1,108
مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

Download:

0
مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

Cites:

Information Journal Paper

Title

A SYSTEM DYNAMICS MODEL FOR THE ASSESSMENT OF THE EFFECTS OF ADVERTISING AND SALES PROMOTION ON PROFITABILITY

Pages

  1-20

Abstract

 Advertising and Sales promotion have significant impact on raising customer awareness. Despite the importance of these tools in increasing sales, it is not easy to evaluate their effect on sales. One of the problems confronted by the marketing managers is the determination of a clear relationship between the effectiveness of advertising and sales promotion on PROFITABILITY. In this article, considering the relationship between these tools and brand equity, we have attempted to determine the relationship between effectiveness of these two factors and PROFITABILITY. Next a SYSTEM DYNAMICS model for representing the effects of marketing communication tools on company PROFITABILITY is offered. Finally, using the data from a corporation and the numeric values related to each of the elements in the model, an attempt has been made to determine a number representing the magnitude of the effect of advertising and sales promotion on the corporation's revenue and PROFITABILITY and to draw the respective curves related to the effects of these two factors.

Cites

  • No record.
  • References

    Cite

    APA: Copy

    EKHLASI, AMIR, & TOLOEI, PEDRAM. (2012). A SYSTEM DYNAMICS MODEL FOR THE ASSESSMENT OF THE EFFECTS OF ADVERTISING AND SALES PROMOTION ON PROFITABILITY. IRANIAN JOURNAL OF TRADE STUDIES (IJTS), 16(61), 1-20. SID. https://sid.ir/paper/7490/en

    Vancouver: Copy

    EKHLASI AMIR, TOLOEI PEDRAM. A SYSTEM DYNAMICS MODEL FOR THE ASSESSMENT OF THE EFFECTS OF ADVERTISING AND SALES PROMOTION ON PROFITABILITY. IRANIAN JOURNAL OF TRADE STUDIES (IJTS)[Internet]. 2012;16(61):1-20. Available from: https://sid.ir/paper/7490/en

    IEEE: Copy

    AMIR EKHLASI, and PEDRAM TOLOEI, “A SYSTEM DYNAMICS MODEL FOR THE ASSESSMENT OF THE EFFECTS OF ADVERTISING AND SALES PROMOTION ON PROFITABILITY,” IRANIAN JOURNAL OF TRADE STUDIES (IJTS), vol. 16, no. 61, pp. 1–20, 2012, [Online]. Available: https://sid.ir/paper/7490/en

    Related Journal Papers

    Related Seminar Papers

  • No record.
  • Related Plans

  • No record.
  • Recommended Workshops






    Move to top
    telegram sharing button
    whatsapp sharing button
    linkedin sharing button
    twitter sharing button
    email sharing button
    email sharing button
    email sharing button
    sharethis sharing button