Information Journal Paper
APA:
CopyVAKRATSAS, DEMETRIOS, & AMBLER, TIM. (1999). HOW ADVERTISING WORKS: WHAT DO WE REALLY KNOW?. JOURNAL OF MARKETING, 63(1), 26-43. SID. https://sid.ir/paper/575664/en
Vancouver:
CopyVAKRATSAS DEMETRIOS, AMBLER TIM. HOW ADVERTISING WORKS: WHAT DO WE REALLY KNOW?. JOURNAL OF MARKETING[Internet]. 1999;63(1):26-43. Available from: https://sid.ir/paper/575664/en
IEEE:
CopyDEMETRIOS VAKRATSAS, and TIM AMBLER, “HOW ADVERTISING WORKS: WHAT DO WE REALLY KNOW?,” JOURNAL OF MARKETING, vol. 63, no. 1, pp. 26–43, 1999, [Online]. Available: https://sid.ir/paper/575664/en