Information Journal Paper
APA:
CopyDELVECCHIO, D., & SMITH, D.C.. (2005). BRAND -EXTENSION PRICE PREMIUMS: THE EFFECTS OF PERCEIVED FIT AND EXTENSION PRODUCT CATEGORY RISK. JOURNAL OF THE ACADEMY OF MARKETING SCIENCE, 33(2), 184-196. SID. https://sid.ir/paper/593875/en
Vancouver:
CopyDELVECCHIO D., SMITH D.C.. BRAND -EXTENSION PRICE PREMIUMS: THE EFFECTS OF PERCEIVED FIT AND EXTENSION PRODUCT CATEGORY RISK. JOURNAL OF THE ACADEMY OF MARKETING SCIENCE[Internet]. 2005;33(2):184-196. Available from: https://sid.ir/paper/593875/en
IEEE:
CopyD. DELVECCHIO, and D.C. SMITH, “BRAND -EXTENSION PRICE PREMIUMS: THE EFFECTS OF PERCEIVED FIT AND EXTENSION PRODUCT CATEGORY RISK,” JOURNAL OF THE ACADEMY OF MARKETING SCIENCE, vol. 33, no. 2, pp. 184–196, 2005, [Online]. Available: https://sid.ir/paper/593875/en