DETERMINANTS OF THE BRAND EQUITY: A VERIFICATION APPROACH IN THE BEVERAGE INDUSTRY IN TURKEY

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ATILGAN E.; AKSOY S.

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Journal Paper

Paper Information

Journal: MARKETING INTELLIGENCE AND PLANNING Year:2005 | Volume:23 | Issue:3 Page(s): 237-248

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Information Journal Paper

Title

DETERMINANTS OF THE BRAND EQUITY: A VERIFICATION APPROACH IN THE BEVERAGE INDUSTRY IN TURKEY

Author(s)

ATILGAN E. | AKSOY S. | Issue Writer Certificate

Keywords

Not Registered.

Abstract

Cites

DEVELOPING A MODEL TO EXAMINE THE RELATIONSHIP BETWEEN CUSTOMER-BASED BRAND EQUITY AND BRAND MARKET PERFORMANCE: THE CASE OF DAIRY PRODUCTS BRANDS IN TEHRAN MARKET
EVALUATION OF FACTORS AFFECTING ON BRAND EQUITY OF MELLAT BANK
COUNTRY OF ORIGIN IMAGE AND BRAND EQUITY FORMATION OF ELECTRONIC GOODS
STUDY OF THE RELATIONSHIP BETWEEN THE COUNTRY OF ORIGIN AND THE BRAND EQUITY CASE STUDY: GRAD
SURVEYING CONSUMER PURCHASE BEHAVIOR TOWARD FOREIGN VERSUS LOCAL BRANDS
رابطه با نام تجاری، محور ایجاد نام تجاری قوی در بانک های تجاری

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APA: Copy

ATILGAN, E., & AKSOY, S.. (2005). DETERMINANTS OF THE BRAND EQUITY: A VERIFICATION APPROACH IN THE BEVERAGE INDUSTRY IN TURKEY. MARKETING INTELLIGENCE AND PLANNING, 23(3), 237-248. SID. https://sid.ir/paper/601950/en

Vancouver: Copy

ATILGAN E., AKSOY S.. DETERMINANTS OF THE BRAND EQUITY: A VERIFICATION APPROACH IN THE BEVERAGE INDUSTRY IN TURKEY. MARKETING INTELLIGENCE AND PLANNING[Internet]. 2005;23(3):237-248. Available from: https://sid.ir/paper/601950/en

IEEE: Copy

E. ATILGAN, and S. AKSOY, “DETERMINANTS OF THE BRAND EQUITY: A VERIFICATION APPROACH IN THE BEVERAGE INDUSTRY IN TURKEY,” MARKETING INTELLIGENCE AND PLANNING, vol. 23, no. 3, pp. 237–248, 2005, [Online]. Available: https://sid.ir/paper/601950/en

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