MANAGING BRAND EQUITY

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FARQUHAR P.H.

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Journal Paper

Paper Information

Journal: JOURNAL OF MARKETING RESEARCH Year:1989 | Volume:1 | Issue:3 Page(s): 24-33

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Information Journal Paper

Title

MANAGING BRAND EQUITY

Author(s)

FARQUHAR P.H.

Keywords

Not Registered.

Abstract

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Cites

STUDYING THE RELATIONS BETWEEN MARKETING MIXTURE SELECTED AND THE FACTORS DEVELOPING BRAND SPECIAL VALUE BY USING AQER METHOD TO INCREASE THE MARKET EQUITY IN HOME FURNITURE INDUSTRY: A CASE STUDY OF SNOVA COMPANY
DEVELOPING A MODEL TO EXAMINE THE RELATIONSHIP BETWEEN CUSTOMER-BASED BRAND EQUITY AND BRAND MARKET PERFORMANCE: THE CASE OF DAIRY PRODUCTS BRANDS IN TEHRAN MARKET

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APA: Copy

FARQUHAR, P.H.. (1989). MANAGING BRAND EQUITY. JOURNAL OF MARKETING RESEARCH, 1(3), 24-33. SID. https://sid.ir/paper/602880/en

Vancouver: Copy

FARQUHAR P.H.. MANAGING BRAND EQUITY. JOURNAL OF MARKETING RESEARCH[Internet]. 1989;1(3):24-33. Available from: https://sid.ir/paper/602880/en

IEEE: Copy

P.H. FARQUHAR, “MANAGING BRAND EQUITY,” JOURNAL OF MARKETING RESEARCH, vol. 1, no. 3, pp. 24–33, 1989, [Online]. Available: https://sid.ir/paper/602880/en

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