Information Journal Paper
APA:
CopyLUO, L., KANNAN, P.K., & RATCHFORD, B.T.. (2007). NEW PRODUCT DEVELOPMENT UNDER CHANNEL ACCEPTANCE. MARKETING SCIENCE, 26(2), 149-163. SID. https://sid.ir/paper/612714/en
Vancouver:
CopyLUO L., KANNAN P.K., RATCHFORD B.T.. NEW PRODUCT DEVELOPMENT UNDER CHANNEL ACCEPTANCE. MARKETING SCIENCE[Internet]. 2007;26(2):149-163. Available from: https://sid.ir/paper/612714/en
IEEE:
CopyL. LUO, P.K. KANNAN, and B.T. RATCHFORD, “NEW PRODUCT DEVELOPMENT UNDER CHANNEL ACCEPTANCE,” MARKETING SCIENCE, vol. 26, no. 2, pp. 149–163, 2007, [Online]. Available: https://sid.ir/paper/612714/en