DECISION MAKING FOR PRODUCTION AND PRICING A NEW PRODUCT USING GAME THEORY (CASE STUDY AUTOMOBILE PRODUCED DOMESTICALLY)

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POURKAZEMI MOHAMMAD HOSSEIN; SADRI MARYAM

مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

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Journal: Journal of Economic Research Year:2012 | Volume:47 | Issue:98 Page(s): 23-50

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Information Journal Paper

Title

DECISION MAKING FOR PRODUCTION AND PRICING A NEW PRODUCT USING GAME THEORY (CASE STUDY AUTOMOBILE PRODUCED DOMESTICALLY)

Author(s)

POURKAZEMI MOHAMMAD HOSSEIN | SADRI MARYAM | Issue Writer Certificate

Keywords

PRICINGQ2

GAME THEORYQ2

NASH EQUILIBRIMQ2

NEW PRODUCTQ3

AUTOMOBILEQ2

Abstract

Selecting a set of features and price for NEW PRODUCT is one of the most important and difficult decisions for any firm. For its implementation firms require information by demand of consumers about product features, the cost of providing these features and reaction of existing competitors to NEW PRODUCT entry. In this research, with the help of GAME THEORY, the various positions of NEW PRODUCT entry in the AUTOMOBILE market has been studied and the position and price that makes the highest profit for manufacturers has been determined. Results of research show that with entering a NEW PRODUCT, price reaction of competitors are not significant and entering NEW PRODUCT has the greatest effect on their market share.

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APA: Copy

POURKAZEMI, MOHAMMAD HOSSEIN, & SADRI, MARYAM. (2012). DECISION MAKING FOR PRODUCTION AND PRICING A NEW PRODUCT USING GAME THEORY (CASE STUDY AUTOMOBILE PRODUCED DOMESTICALLY). TAHGHIGHAT-E-EGHTESADI, 47(98), 23-50. SID. https://sid.ir/paper/11935/en

Vancouver: Copy

POURKAZEMI MOHAMMAD HOSSEIN, SADRI MARYAM. DECISION MAKING FOR PRODUCTION AND PRICING A NEW PRODUCT USING GAME THEORY (CASE STUDY AUTOMOBILE PRODUCED DOMESTICALLY). TAHGHIGHAT-E-EGHTESADI[Internet]. 2012;47(98):23-50. Available from: https://sid.ir/paper/11935/en

IEEE: Copy

MOHAMMAD HOSSEIN POURKAZEMI, and MARYAM SADRI, “DECISION MAKING FOR PRODUCTION AND PRICING A NEW PRODUCT USING GAME THEORY (CASE STUDY AUTOMOBILE PRODUCED DOMESTICALLY),” TAHGHIGHAT-E-EGHTESADI, vol. 47, no. 98, pp. 23–50, 2012, [Online]. Available: https://sid.ir/paper/11935/en

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