THE INFLUENCE OF E-WOM ON VIRTUAL CONSUMER COMMUNITIES: SOCIAL CAPITAL, CONSUMER LEARNING AND BEHAVIORAL OUTCOMES

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HUNG K.H.; LI S.Y.

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Journal Paper

Paper Information

Journal: JOURNAL OF ADVERTISING RESEARCH Year:2007 | Volume:47 | Issue:4 Page(s): 485-495

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Information Journal Paper

Title

THE INFLUENCE OF E-WOM ON VIRTUAL CONSUMER COMMUNITIES: SOCIAL CAPITAL, CONSUMER LEARNING AND BEHAVIORAL OUTCOMES

Author(s)

HUNG K.H. | LI S.Y. | Issue Writer Certificate

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Abstract

Cites

EXAMINING VIRAL AD’S ATTRIBUTES AND THE CAUSE OF ITS SPREAD ON THE INTERNET

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APA: Copy

HUNG, K.H., & LI, S.Y.. (2007). THE INFLUENCE OF E-WOM ON VIRTUAL CONSUMER COMMUNITIES: SOCIAL CAPITAL, CONSUMER LEARNING AND BEHAVIORAL OUTCOMES. JOURNAL OF ADVERTISING RESEARCH, 47(4), 485-495. SID. https://sid.ir/paper/619300/en

Vancouver: Copy

HUNG K.H., LI S.Y.. THE INFLUENCE OF E-WOM ON VIRTUAL CONSUMER COMMUNITIES: SOCIAL CAPITAL, CONSUMER LEARNING AND BEHAVIORAL OUTCOMES. JOURNAL OF ADVERTISING RESEARCH[Internet]. 2007;47(4):485-495. Available from: https://sid.ir/paper/619300/en

IEEE: Copy

K.H. HUNG, and S.Y. LI, “THE INFLUENCE OF E-WOM ON VIRTUAL CONSUMER COMMUNITIES: SOCIAL CAPITAL, CONSUMER LEARNING AND BEHAVIORAL OUTCOMES,” JOURNAL OF ADVERTISING RESEARCH, vol. 47, no. 4, pp. 485–495, 2007, [Online]. Available: https://sid.ir/paper/619300/en

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