THE IMPACT OF ADVERTISING ON PATRONS’ EMOTIONAL RESPONSES, PERCEIVED VALUE, AND BEHAVIORAL INTENTIONS IN THE CHAIN RESTAURANT INDUSTRY: THE MODERATING ROLE OF ADVERTISING-INDUCED AROUSAL

HYUN, S.S., KIM, W., & LEE, J.M.. (2011). THE IMPACT OF ADVERTISING ON PATRONS’ EMOTIONAL RESPONSES, PERCEIVED VALUE, AND BEHAVIORAL INTENTIONS IN THE CHAIN RESTAURANT INDUSTRY: THE MODERATING ROLE OF ADVERTISING-INDUCED AROUSAL. INTERNATIONAL JOURNAL OF HOSPITALITY MANAGEMENT, 30(3), 1-12. SID. https://sid.ir/paper/632071/en

HYUN S.S., KIM W., LEE J.M.. THE IMPACT OF ADVERTISING ON PATRONS’ EMOTIONAL RESPONSES, PERCEIVED VALUE, AND BEHAVIORAL INTENTIONS IN THE CHAIN RESTAURANT INDUSTRY: THE MODERATING ROLE OF ADVERTISING-INDUCED AROUSAL. INTERNATIONAL JOURNAL OF HOSPITALITY MANAGEMENT[Internet]. 2011;30(3):1-12. Available from: https://sid.ir/paper/632071/en

S.S. HYUN, W. KIM, and J.M. LEE, “THE IMPACT OF ADVERTISING ON PATRONS’ EMOTIONAL RESPONSES, PERCEIVED VALUE, AND BEHAVIORAL INTENTIONS IN THE CHAIN RESTAURANT INDUSTRY: THE MODERATING ROLE OF ADVERTISING-INDUCED AROUSAL,” INTERNATIONAL JOURNAL OF HOSPITALITY MANAGEMENT, vol. 30, no. 3, pp. 1–12, 2011, [Online]. Available: https://sid.ir/paper/632071/en