DECISION-BASED VOTER SEGMENTATION: AN APPLICATION FOR CAMPAIGN MESSAGE DEVELOPMENT

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PHILLIPS J.M.; REYNOLDS T.J.

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Journal Paper

Paper Information

Journal: EUROPEAN JOURNAL OF MARKETING Year:2010 | Volume:44 | Issue:3-4 Page(s): 310-330

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Information Journal Paper

Title

DECISION-BASED VOTER SEGMENTATION: AN APPLICATION FOR CAMPAIGN MESSAGE DEVELOPMENT

Author(s)

PHILLIPS J.M. | REYNOLDS T.J. | Issue Writer Certificate

Keywords

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Abstract

Cites

STRATEGY-ALIGNED FUZZY APPROACH FOR MARKET SEGMENT EVALUATION AND SELECTION: A MODULAR DECISION SUPPORT SYSTEM BY DYNAMIC NETWORK PROCESS (DNP)

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APA: Copy

PHILLIPS, J.M., & REYNOLDS, T.J.. (2010). DECISION-BASED VOTER SEGMENTATION: AN APPLICATION FOR CAMPAIGN MESSAGE DEVELOPMENT. EUROPEAN JOURNAL OF MARKETING, 44(3-4), 310-330. SID. https://sid.ir/paper/646454/en

Vancouver: Copy

PHILLIPS J.M., REYNOLDS T.J.. DECISION-BASED VOTER SEGMENTATION: AN APPLICATION FOR CAMPAIGN MESSAGE DEVELOPMENT. EUROPEAN JOURNAL OF MARKETING[Internet]. 2010;44(3-4):310-330. Available from: https://sid.ir/paper/646454/en

IEEE: Copy

J.M. PHILLIPS, and T.J. REYNOLDS, “DECISION-BASED VOTER SEGMENTATION: AN APPLICATION FOR CAMPAIGN MESSAGE DEVELOPMENT,” EUROPEAN JOURNAL OF MARKETING, vol. 44, no. 3-4, pp. 310–330, 2010, [Online]. Available: https://sid.ir/paper/646454/en

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