The Role of Market Orientation in Improving the Financial Performance of Travel Agencies

Q: How can I download an article?

To download an article from SID, first log in to the site, search for the article title, and click on the 'Download Article' option.

Q: How can I download an ISI article?

To download an ISI article on SID, enter the keyword or article title in the search bar, view the relevant results, click on the desired article, and select the 'Download Article' option.

Q: How can I access the SID database?

To access the SID database, visit SID.ir, create an account, and log in to access scientific resources.

Q: Is downloading articles from SID free?

Some articles on SID are available for free, while others require payment. Details are specified on the article's page.

Sangi Nour Pour Abbasgholi

Educational Videos and Scientific Workshops

Scientific Information Database

ISSN: 2588-4824

Journal Paper

Paper Information

Journal: Tourism Management Studies Year:2018 | Volume:13 | Issue:43 Page(s): 171-202

Download Full-Text

View:

154

Download:

Cites:

Information Journal Paper

Title

The Role of Market Orientation in Improving the Financial Performance of Travel Agencies

Author(s)

Sangi Nour Pour Abbasgholi | Issue Writer Certificate

Keywords

Market Orientation

Financial Performance

Structural Equation Modelling

Travel Agencies

Abstract

The purpose of this study was to investigate the effect of Market Orientation on Financial Performance and the mediating role of customer satisfaction and loyalty. A conceptual model has been used to establish the hypotheses. Data were collected by random cluster sampling from 196 employees of active Travel Agencies in North West of Iran. Data have been tested using Structural Equation Modeling. The results indicate the positive impact of Market Orientation on Financial Performance. Also, the findings support the mediating role of loyalty between customer satisfaction and Financial Performance. However, there are no solid reasons for the mediating role of customer satisfaction between Market Orientation and Financial Performance. Testing the suggested research model for the first time in the targeted community is considered an innovative aspect. Suggestions presented to managers of Travel Agencies, as well as future researchers.

Cites

No record.

References

No record.

Cite

APA: Copy

Sangi Nour Pour, Abbasgholi. (2018). The Role of Market Orientation in Improving the Financial Performance of Travel Agencies. TOURISM MANAGEMENT STUDIES (TOURISM STUDIES), 13(43 ), 171-202. SID. https://sid.ir/paper/720725/en

Vancouver: Copy

Sangi Nour Pour Abbasgholi. The Role of Market Orientation in Improving the Financial Performance of Travel Agencies. TOURISM MANAGEMENT STUDIES (TOURISM STUDIES)[Internet]. 2018;13(43 ):171-202. Available from: https://sid.ir/paper/720725/en

IEEE: Copy

Abbasgholi Sangi Nour Pour, “The Role of Market Orientation in Improving the Financial Performance of Travel Agencies,” TOURISM MANAGEMENT STUDIES (TOURISM STUDIES), vol. 13, no. 43 , pp. 171–202, 2018, [Online]. Available: https://sid.ir/paper/720725/en

Related Journal Papers

No record.

Related Seminar Papers

No record.

Related Plans

No record.

Recommended Workshops

File Not Exists.

Move to top

وبگردی