EVALUATING THE INTERRELATIONSHIP BETWEEN BRAND-COUNTRY OF ORIGIN KNOWLEDGE AND COUNTRY OF ORIGIN IMAGE

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HEYDARZADEH K.; KHEYRI B.

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Journal: Iranian Journal of Trade Studies Year:2009 | Volume:13 | Issue:49 Page(s): 75-97

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Information Journal Paper

Title

EVALUATING THE INTERRELATIONSHIP BETWEEN BRAND-COUNTRY OF ORIGIN KNOWLEDGE AND COUNTRY OF ORIGIN IMAGE

Author(s)

HEYDARZADEH K. | KHEYRI B. | Issue Writer Certificate

Keywords

BRAND-COUNTRY OF ORIGIN KNOWLEDGEQ3

COUNTRY OF ORIGIN IMAGEQ3

COUNTRY OF ORIGINQ3

FAMILIARITYQ2

BRAND I TRADE MARKQ2

EMERGINGQ3

MARKETQ3

FRANCHISEQ3

Abstract

Marketing new findings demonstrate that COUNTRY OF ORIGIN has an important role in costumer behavior as MARKETing mix 5thP. On the other hand, if the costumer knows about the brand COUNTRY OF ORIGIN, the perceived image of COUNTRY OF ORIGIN have effects on costumers concept of trademarks related to the producer country.These evidences show that one of the major objects in international MARKETing comes from above subjects. So the basic subject of research is: What is the relationship between brand COUNTRY OF ORIGIN knowledge and COUNTRY OF ORIGIN IMAGE/fa?page=1&sort=1&ftyp=all&fgrp=all&fyrs=all" target="_blank"> COUNTRY OF ORIGIN IMAGE and how much is it? According to that the FRANCHISE is one of the common strategies for entering to EMERGING MARKETs; the research variables in these contracts were studied. Basic variables of research include: Brand COUNTRY OF ORIGIN knowledge, COUNTRY OF ORIGIN IMAGE/fa?page=1&sort=1&ftyp=all&fgrp=all&fyrs=all" target="_blank"> COUNTRY OF ORIGIN IMAGE, brand COUNTRY OF ORIGIN knowledge competitive product, COUNTRY OF ORIGIN FAMILIARITY, and demographic factors like education level, income level, aboard traveling history, and free zone traveling history.For this purpose, sampling and questionnaire in metropolitan Iranian families and to analysis of gathered data were done.Results of current research show that there is a direct relationship between brand of COUNTRY OF ORIGIN knowledge and COUNTRY OF ORIGIN IMAGE/fa?page=1&sort=1&ftyp=all&fgrp=all&fyrs=all" target="_blank"> COUNTRY OF ORIGIN IMAGE. Also there are direct relationship between brand COUNTRY OF ORIGIN knowledge and brand COUNTRY OF ORIGIN knowledge of competitive product, COUNTRY OF ORIGIN FAMILIARITY, and income level. In spite of other researches findings, there is no relationship between brand COUNTRY OF ORIGIN knowledge and education level, aboard travel history, and free zone travel history.

Cites

TOURISM AND NATIONAL IMAGE; DESIGN OF A CONCEPTUAL MODEL FOR THE ISLAMIC REPUBLIC OF IRAN

References

No record.

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APA: Copy

HEYDARZADEH, K., & KHEYRI, B.. (2009). EVALUATING THE INTERRELATIONSHIP BETWEEN BRAND-COUNTRY OF ORIGIN KNOWLEDGE AND COUNTRY OF ORIGIN IMAGE. IRANIAN JOURNAL OF TRADE STUDIES (IJTS), 13(49), 75-97. SID. https://sid.ir/paper/7212/en

Vancouver: Copy

HEYDARZADEH K., KHEYRI B.. EVALUATING THE INTERRELATIONSHIP BETWEEN BRAND-COUNTRY OF ORIGIN KNOWLEDGE AND COUNTRY OF ORIGIN IMAGE. IRANIAN JOURNAL OF TRADE STUDIES (IJTS)[Internet]. 2009;13(49):75-97. Available from: https://sid.ir/paper/7212/en

IEEE: Copy

K. HEYDARZADEH, and B. KHEYRI, “EVALUATING THE INTERRELATIONSHIP BETWEEN BRAND-COUNTRY OF ORIGIN KNOWLEDGE AND COUNTRY OF ORIGIN IMAGE,” IRANIAN JOURNAL OF TRADE STUDIES (IJTS), vol. 13, no. 49, pp. 75–97, 2009, [Online]. Available: https://sid.ir/paper/7212/en

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