Effective Factors on Development of Electronic Marketing Capability in Professional Sport of Iran

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TARIGHI RASOUL; SAJJADI SEYYED NASROLLAH; HAMIDI MEHRZAD; KHABIRI MOHAMMAD

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Journal Paper

Paper Information

Journal: STRATEGIC STUDIES ON YOUTH AND SPORTS Year:2019 | Volume:17 | Issue:42 Page(s): 0-0

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Title

Effective Factors on Development of Electronic Marketing Capability in Professional Sport of Iran

Author(s)

TARIGHI RASOUL | SAJJADI SEYYED NASROLLAH | HAMIDI MEHRZAD | KHABIRI MOHAMMAD | Issue Writer Certificate

Keywords

Sport Marketing

Electronic Marketing

Professional Sport and Structural Equation Models

Abstract

The study is to identify the effective factors on development of Electronic Marketing capability in professional sport of Iran. This study is a descriptive, and in view of objective, is a practical research. A questionnaire was made by the researcher, based on Likert 5 option scale, and its validity is confirmed by professionals and professors. Moreover, its reliability is examined by Cronbach’ s alpha test. Populations consist of 2 groups (80 people), which involve Faculty members of Marketing Management field (20 peoples) and Faculty members of Sport Management (60 people) field. In regard to limitation of populations, the number of samples was equals to populations and sampling method is all-counting. Descriptive statistics are utilized for describing Demographic status of respondents and their responses to research questions as well, and Partial least squares regression test are used in inferential statistics. For this reason, soft wares as PLS, MS-Excel and SPSS version 18 are operated. The Results Showed that factors include management factors, knowledge management, customer relationship management, strategies, environmental and competitive factors, website features, organizational culture, supply chain management, brand factors and resources, with significant priorities respectively, were effective factors on Electronic Marketing capability in professional sport of Iran.

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APA: Copy

TARIGHI, RASOUL, SAJJADI, SEYYED NASROLLAH, HAMIDI, MEHRZAD, & KHABIRI, MOHAMMAD. (2019). Effective Factors on Development of Electronic Marketing Capability in Professional Sport of Iran. STRATEGIC STUDIES ON YOUTH AND SPORTS, 17(42 ), 0-0. SID. https://sid.ir/paper/734455/en

Vancouver: Copy

TARIGHI RASOUL, SAJJADI SEYYED NASROLLAH, HAMIDI MEHRZAD, KHABIRI MOHAMMAD. Effective Factors on Development of Electronic Marketing Capability in Professional Sport of Iran. STRATEGIC STUDIES ON YOUTH AND SPORTS[Internet]. 2019;17(42 ):0-0. Available from: https://sid.ir/paper/734455/en

IEEE: Copy

RASOUL TARIGHI, SEYYED NASROLLAH SAJJADI, MEHRZAD HAMIDI, and MOHAMMAD KHABIRI, “Effective Factors on Development of Electronic Marketing Capability in Professional Sport of Iran,” STRATEGIC STUDIES ON YOUTH AND SPORTS, vol. 17, no. 42 , pp. 0–0, 2019, [Online]. Available: https://sid.ir/paper/734455/en

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