Climate change on YouTube: A potential platform for youth learning

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Duran Becerra Beatriz; Hillyer Grace C.; Cosgrove Alison; BASCH COREY H.

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Journal Paper

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Journal: Health Promotion Perspectives Year:2020 | Volume:10 | Issue:3 Page(s): 282-286

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Information Journal Paper

Title

Climate change on YouTube: A potential platform for youth learning

Author(s)

Duran Becerra Beatriz | Hillyer Grace C. | Cosgrove Alison | BASCH COREY H. | Issue Writer Certificate

Keywords

Climate change

Social media

Adolescents

Abstract

Background: Climate change is one of the most critical threats to our society. The purpose of this cross-sectional study was to describe the content of the most viewed Climate change videos on YouTube. Methods: The term “ Climate change” was used to search on YouTube to garner a sample of the 100 most widely-viewed videos. Videos in a language other than English, or considered irrelevant, were excluded. Using a fact sheet from National Aeronautics and Space Administration, content categories were created and successively coded. Results: The mean number of views for the 100 videos evaluated was 231, 140. 2 views (SD= 718, 399. 5) and the mean length was 12. 1 minutes (SD= 24. 1). Most videos were uploaded by a news source (77. 0%), included a belief that Climate change is happening (77. 0%), and mentioned the impact of Climate change on the environment (71. 0%). Only one-third of the videos mentioned how to prevent Climate change (33. 0%). More than half focused on a specific environment and, of those, 47. 2% specifically focused on cities. Compared to videos that did not focus on a specific environment, the videos with an environmental focus were more often intended for adults (87. 3% vs. 53. 3%, P ≤ 0. 001). Conclusion: This study highlights the need for Climate change YouTube videos intended for youth. Targeting youth may lead to engagement of younger generations in Climate change discourse and inspire climate action. Further research is needed to determine the effectiveness of YouTube as a platform for educational videos on Climate change.

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APA: Copy

Duran Becerra, Beatriz, Hillyer, Grace C., Cosgrove, Alison, & BASCH, COREY H.. (2020). Climate change on YouTube: A potential platform for youth learning. HEALTH PROMOTION PERSPECTIVES (HPP), 10(3), 282-286. SID. https://sid.ir/paper/776443/en

Vancouver: Copy

Duran Becerra Beatriz, Hillyer Grace C., Cosgrove Alison, BASCH COREY H.. Climate change on YouTube: A potential platform for youth learning. HEALTH PROMOTION PERSPECTIVES (HPP)[Internet]. 2020;10(3):282-286. Available from: https://sid.ir/paper/776443/en

IEEE: Copy

Beatriz Duran Becerra, Grace C. Hillyer, Alison Cosgrove, and COREY H. BASCH, “Climate change on YouTube: A potential platform for youth learning,” HEALTH PROMOTION PERSPECTIVES (HPP), vol. 10, no. 3, pp. 282–286, 2020, [Online]. Available: https://sid.ir/paper/776443/en

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