MASS MEDIA CAMPAIGNS: REVIEW OF STUDIES FOR TRAFFIC INJURY PREVENTION

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SOLEYMAN EKHTIARI Y.; SHAMS MOHSEN

مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

Seminar Paper

Paper Information

Seminar: CONFERENCE ON SAFE SOCIETY OF TEHRAN
Year:2009 | Issue:2

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Title

MASS MEDIA CAMPAIGNS: REVIEW OF STUDIES FOR TRAFFIC INJURY PREVENTION

Author(s)

SOLEYMAN EKHTIARI Y. | SHAMS MOHSEN

Keywords

CAMPAIGN

MASS MEDIA

TRAFFIC ACCIDENTS

HEALTH EDUCATION

Abstract

Introduction: In recent years, using the MASS MEDIA in planning and implementing the CAMPAIGNs for risky health behaviors has been mentioned by health specialists. Knowing about the results and design of such CAMPAIGNs in traffic injury prevention can lead us to select the appropriate and effective strategies for reducing the risky driving behaviors in Iran.Methods: In this study, we reviewed two main databases, related references and the papers belong to key persons in the field of traffic injury prevention. Target groups, details of intervention and outcomes were evaluated for MASS MEDIA CAMPAIGNs used for prevention of TRAFFIC ACCIDENTS.Results: Access to large groups of audiences and effective communicating the health messages is the characteristic of MASS MEDIA. Using the MASS MEDIA as an important part of CAMPAIGNs in traffic is most common for traffic injury prevention. Majority of MASS MEDIA CAMPAIGNs which had focused on reducing drunk driving and their outcomes were satisfied. Some CAMPAIGNs had used for reducing the speed during driving and usage of the safety tools in cars.Conclusion: According to the effectiveness of MASS MEDIA CAMPAIGNs in increasing the awareness and changing the attitudes towards ant drunk driving in target groups, it seems that the general principles and concepts of MASS MEDIA CAMPAIGN can be used for other risk behaviors. Success in such interventions depends on combination of the CAMPAIGN with school based or community- based programs and HEALTH EDUCATION specialists can collaborate with media specialists in designing, implementing and evaluating of MASS MEDIA CAMPAIGNs.

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APA: Copy

SOLEYMAN EKHTIARI, Y., & SHAMS, MOHSEN. (2009). MASS MEDIA CAMPAIGNS: REVIEW OF STUDIES FOR TRAFFIC INJURY PREVENTION. CONFERENCE ON SAFE SOCIETY OF TEHRAN. SID. https://sid.ir/paper/903280/en

Vancouver: Copy

SOLEYMAN EKHTIARI Y., SHAMS MOHSEN. MASS MEDIA CAMPAIGNS: REVIEW OF STUDIES FOR TRAFFIC INJURY PREVENTION. 2009. Available from: https://sid.ir/paper/903280/en

IEEE: Copy

Y. SOLEYMAN EKHTIARI, and MOHSEN SHAMS, “MASS MEDIA CAMPAIGNS: REVIEW OF STUDIES FOR TRAFFIC INJURY PREVENTION,” presented at the CONFERENCE ON SAFE SOCIETY OF TEHRAN. 2009, [Online]. Available: https://sid.ir/paper/903280/en

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