THE RELATIONSHIP BETWEEN SITUATIONAL FACTORS AND CONSUMER PURCHASING BEHAVIOR OF NANO PRODUCTS (CASE STUDY: CONSUMERS OF TEXTILES WITH NANO FIBERS)

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REZADOOST Z.; TALEBIAN S.T.

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Seminar Paper

Paper Information

Seminar: INTERNATIONAL CONFERENCE ON MANAGEMENT AND ENTREPRENEURSHIP
Year:2016 | Issue:2

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Title

THE RELATIONSHIP BETWEEN SITUATIONAL FACTORS AND CONSUMER PURCHASING BEHAVIOR OF NANO PRODUCTS (CASE STUDY: CONSUMERS OF TEXTILES WITH NANO FIBERS)

Author(s)

REZADOOST Z. | TALEBIAN S.T.

Keywords

SITUATIONAL FACTORS

CONSUMER PURCHASING BEHAVIOR

NANOTECHNOLOGY

Abstract

MARKETING OF NANO-TECHNOLOGICAL PRODUCTS HAS SPECIAL FEATURES AND IS ESSENTIAL TO CONSIDER ITS RELATED ISSUES BY ANOTHER LOOK. THIS STUDY IS THE FIRST RESEARCH TO IDENTIFY VARIABLES ASSOCIATED WITH THE LOCATION FACTORS (SOCIAL ENVIRONMENT, THE ROLE OF SHOPPING, TIME, AND THE FORMER STATES, AND THE PHYSICAL ENVIRONMENT) ON CONSUMERS' PURCHASING BEHAVIOR OF NANO PRODUCTS RESPECTIVELY. CONSUMERS OF TEXTILE NANO PRODUCTS IN MASHHAD AND NEYSHABUR OF IRAN ARE STATISTICS SOCIETY. QUESTIONIRE WAS USED TO COLLECT DATA IN THIS RESEARCH. THE QUESTIONS WERE DESIGNED BY EMULATING THE INTERNAL AND EXTERNAL QUESTIONNAIRES. TO ANALYZE THE DATA, DESCRIPTIVE STATISTICS (PERCENTAGE, MEAN AND STANDARD DEVIATION) AND INFERENTIAL STATISTICS (MULTIPLE REGRESSION) WERE USED. ALSO, INFORMATION OBTAINED FROM THE QUESTIONNAIRES WERE ANALYZED BY SPSS SOFTWARE. ACCORDING TO RESULTS OF THIS RESEARCH, AMONG VARIABLES OF RESEARCH ONLY THE SOCIAL ENVIRONMENT AND THE PURCHASE ROLE HAD SIGNIFICANT RELATIONSHIP WITH PURCHASE BEHAVIOR OF CONSUMERS.

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APA: Copy

REZADOOST, Z., & TALEBIAN, S.T.. (2016). THE RELATIONSHIP BETWEEN SITUATIONAL FACTORS AND CONSUMER PURCHASING BEHAVIOR OF NANO PRODUCTS (CASE STUDY: CONSUMERS OF TEXTILES WITH NANO FIBERS). INTERNATIONAL CONFERENCE ON MANAGEMENT AND ENTREPRENEURSHIP. SID. https://sid.ir/paper/913450/en

Vancouver: Copy

REZADOOST Z., TALEBIAN S.T.. THE RELATIONSHIP BETWEEN SITUATIONAL FACTORS AND CONSUMER PURCHASING BEHAVIOR OF NANO PRODUCTS (CASE STUDY: CONSUMERS OF TEXTILES WITH NANO FIBERS). 2016. Available from: https://sid.ir/paper/913450/en

IEEE: Copy

Z. REZADOOST, and S.T. TALEBIAN, “THE RELATIONSHIP BETWEEN SITUATIONAL FACTORS AND CONSUMER PURCHASING BEHAVIOR OF NANO PRODUCTS (CASE STUDY: CONSUMERS OF TEXTILES WITH NANO FIBERS),” presented at the INTERNATIONAL CONFERENCE ON MANAGEMENT AND ENTREPRENEURSHIP. 2016, [Online]. Available: https://sid.ir/paper/913450/en

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