THE EFFECT OF EMOTIONAL BEHAVIORS ON CUSTOMER SATISFACTION IN THE NATIONAL BOTANICAL GARDEN OF IRAN (TEHRAN)

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DAVALI MOHAMMAD MEHDI; FARJAM SAEID; MOHAMMADIAN ABDOALKARIM

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Seminar Paper

Paper Information

Seminar: INTERNATIONAL CONFERENCE ON MANAGEMENT AND ENTREPRENEURSHIP
Year:2016 | Issue:2

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Title

THE EFFECT OF EMOTIONAL BEHAVIORS ON CUSTOMER SATISFACTION IN THE NATIONAL BOTANICAL GARDEN OF IRAN (TEHRAN)

Author(s)

DAVALI MOHAMMAD MEHDI | FARJAM SAEID | MOHAMMADIAN ABDOALKARIM

Keywords

EMOTIONAL BEHAVIOR LEADER

VISITOR SATISFACTION

NATIONAL BOTANICAL GARDEN OF IRAN

Abstract

MAINTAIN AND STRENGTHEN CUSTOMER LOYALTY FOR COMPANIES CONCERNED TO MAINTAIN AND DEVELOP THEIR COMPETITIVE POSITION IN THE MARKET, CONSIDERED STRATEGIC CHALLENGE. THIS STUDY INVESTIGATES THE RELATIONSHIP BETWEEN ETHICAL BEHAVIOR TIPS WITH SATISFACTION AND ENJOY THE GARDEN AND FINALLY REVISIT DEALS BY VISITORS. NATIONAL BOTANICAL GARDEN ON THE ISSUE OF ATTRACTING CUSTOMERS TO VISIT IRAN A KIND OF INTERACTION BETWEEN GUIDES AND VISITORS AS A SPECIAL FORM OF MARKETING CAN OCCUR AS A RESULT OF THE VISITOR AND GUIDE, BOTH THE RESULT OF TICKET SALES WILL BE AFFECTED. HELP GARDEN AS THE FIRST INTERFACE, A SIGNIFICANT IMPACT ON THE ATTITUDE OF VISITORS RELIABLE AND VALUE MSB PROVIDES SERVICES AND THE CONTINUED RELATIONSHIP WITH THE INSTITUTION RESPECTIVE VISITOR GUIDANCE. THE STUDY POPULATION INCLUDED THE NATIONAL BOTANIC GARDEN OF VISITORS AND THE NUMBER OF SAMPLES IS 384. IN THIS STUDY, RANDOM SAMPLING METHOD IS USED. THE RESULTS SHOW THAT EMOTIONAL BEHAVIOR GUIDES VISITORS TO THE GARDEN HAVE A DIRECT INFLUENCE ON SATISFACTION, TRUST AND SATISFACTION OF VISITORS IS ALSO REVISIT THE GARDEN WILL HAVE A DIRECT EFFECT, BUT THE POSITIVE EFFECT ON THE VARIABLE REVISIT MEDIATION, SATISFACTION AND ENJOYMENT OF THE GARDEN IS FAR MORE VISITORS. BECAUSE OF THE ABOVE CAN BE SAID TO HAVE SATISFIED CLIENTS AND SUPERVISORS SHOULD HAVE VISITED GARDEN PUBLIC RELATIONS, EMOTIONAL AND MORAL BEHAVIOR IS GOOD AND IS SUITABLE FOR CLIENTS.

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APA: Copy

DAVALI, MOHAMMAD MEHDI, FARJAM, SAEID, & MOHAMMADIAN, ABDOALKARIM. (2016). THE EFFECT OF EMOTIONAL BEHAVIORS ON CUSTOMER SATISFACTION IN THE NATIONAL BOTANICAL GARDEN OF IRAN (TEHRAN). INTERNATIONAL CONFERENCE ON MANAGEMENT AND ENTREPRENEURSHIP. SID. https://sid.ir/paper/913451/en

Vancouver: Copy

DAVALI MOHAMMAD MEHDI, FARJAM SAEID, MOHAMMADIAN ABDOALKARIM. THE EFFECT OF EMOTIONAL BEHAVIORS ON CUSTOMER SATISFACTION IN THE NATIONAL BOTANICAL GARDEN OF IRAN (TEHRAN). 2016. Available from: https://sid.ir/paper/913451/en

IEEE: Copy

MOHAMMAD MEHDI DAVALI, SAEID FARJAM, and ABDOALKARIM MOHAMMADIAN, “THE EFFECT OF EMOTIONAL BEHAVIORS ON CUSTOMER SATISFACTION IN THE NATIONAL BOTANICAL GARDEN OF IRAN (TEHRAN),” presented at the INTERNATIONAL CONFERENCE ON MANAGEMENT AND ENTREPRENEURSHIP. 2016, [Online]. Available: https://sid.ir/paper/913451/en

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