مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

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Information Seminar Paper

Title

EXAMINING FACTORS PLAYS ROLE IN IMPLEMENTATION OF NEUROMARKETING IN IRAN

Pages

  -

Keywords

Abstract

 THIS STUDY WAS CARRIED OUT TO EXAMINING FACTORS PLAYS ROLE IN IMPLEMENTATION OF NEUROMARKETING IN IRAN. THIS STUDY WAS A DESCRIPTIVE SURVEY AND THE SURVEY INSTRUMENT WAS A RESEARCHER-MADE QUESTIONNAIRE. STATISTICAL SOCIETY WAS ALL OF MANAGERS IN INDUSTRIAL COMPANIES OF TEHRAN. SAMPLE SIZE (245 PERSONS) DETERMINATION IS BASED ON THE KREJCIE AND MORGAN TABLE AND CLUSTER RANDOM SAMPLING METHOD WAS USED. AFTER DATA COLLECTION, DATA ANALYSIS WAS PERFORMED USING SPSS. RESULTS SHOWED THAT TYPE OF CUSTOMER, MANAGEMENT KNOWLEDGE AND PRODUCT TYPE PLAYS ROLE IN IMPLEMENTATION OF NEUROMARKETING IN IRAN.

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    • References

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    • Cite

    APA: Copy

    Fakhr Ale Ali, Farzad, & Navaee Nezhad, Abbas. (2016). EXAMINING FACTORS PLAYS ROLE IN IMPLEMENTATION OF NEUROMARKETING IN IRAN. INTERNATIONAL CONFERENCE ON MODERN APPROACH IN HUMANISTIC. SID. https://sid.ir/paper/919714/en

    Vancouver: Copy

    Fakhr Ale Ali Farzad, Navaee Nezhad Abbas. EXAMINING FACTORS PLAYS ROLE IN IMPLEMENTATION OF NEUROMARKETING IN IRAN. 2016. Available from: https://sid.ir/paper/919714/en

    IEEE: Copy

    Farzad Fakhr Ale Ali, and Abbas Navaee Nezhad, “EXAMINING FACTORS PLAYS ROLE IN IMPLEMENTATION OF NEUROMARKETING IN IRAN,” presented at the INTERNATIONAL CONFERENCE ON MODERN APPROACH IN HUMANISTIC. 2016, [Online]. Available: https://sid.ir/paper/919714/en

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