DETERMINING MOTIVES OF VIRAL MARKETING IN A COMPANY

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Fakhr Ale Ali Farzad; Navaee Nezhad Abbas

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Seminar Paper

Paper Information

Seminar: INTERNATIONAL CONFERENCE ON MODERN APPROACH IN HUMANISTIC
Year:2016 | Issue:3

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Title

DETERMINING MOTIVES OF VIRAL MARKETING IN A COMPANY

Author(s)

Fakhr Ale Ali Farzad | Navaee Nezhad Abbas

Keywords

VIRAL MARKETING

CUSTOMER BEHAVIOR

EMOTIONS

PERCEPTUAL AFFINITY

Abstract

THE AIM OF THE STUDY IS DETERMINING MOTIVES OF VIRAL MARKETING IN A COMPANY. THIS STUDY WAS A DESCRIPTIVE SURVEY AND THE SURVEY INSTRUMENT WAS A RESEARCHER-MADE QUESTIONNAIRE. STATISTICAL SOCIETY WAS ALL OF EXPERTS IN EXPORT COMPANIES OF TEHRAN. SAMPLE SIZE (140 PERSONS) DETERMINATION IS BASED ON THE KREJCIE AND MORGAN TABLE AND CLUSTER RANDOM SAMPLING METHOD WAS USED. AFTER DATA COLLECTION, DATA ANALYSIS WAS PERFORMED USING SPSS. RESULTS SHOWED THAT CUSTOMER BEHAVIOR, EMOTIONS AND PERCEPTUAL AFFINITY ARE MOTIVES OF VIRAL MARKETING IN IRANIAN COMPANIES.

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APA: Copy

Fakhr Ale Ali, Farzad, & Navaee Nezhad, Abbas. (2016). DETERMINING MOTIVES OF VIRAL MARKETING IN A COMPANY. INTERNATIONAL CONFERENCE ON MODERN APPROACH IN HUMANISTIC. SID. https://sid.ir/paper/919715/en

Vancouver: Copy

Fakhr Ale Ali Farzad, Navaee Nezhad Abbas. DETERMINING MOTIVES OF VIRAL MARKETING IN A COMPANY. 2016. Available from: https://sid.ir/paper/919715/en

IEEE: Copy

Farzad Fakhr Ale Ali, and Abbas Navaee Nezhad, “DETERMINING MOTIVES OF VIRAL MARKETING IN A COMPANY,” presented at the INTERNATIONAL CONFERENCE ON MODERN APPROACH IN HUMANISTIC. 2016, [Online]. Available: https://sid.ir/paper/919715/en

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