INVESTIGATE THE ROLE OF MEDIATOR CORPORATE IMAGE, SUSTAINABLE COMPETITIVE ADVANTAGE AND MARKETING STRATEGY IN THE IMPACT OF BRAND EQUITY ON THE TEND TO JOB OPPORTUNITIES IN THE SAIPA CORP

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Sorayaei Ali; Shaker Hamta

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Seminar Paper

Paper Information

Seminar: INTERNATIONAL CONFERENCE ON MANAGEMENT AND ECONOMICS IN 21ST CENTURY
Year:2016 | Issue:1

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Title

INVESTIGATE THE ROLE OF MEDIATOR CORPORATE IMAGE, SUSTAINABLE COMPETITIVE ADVANTAGE AND MARKETING STRATEGY IN THE IMPACT OF BRAND EQUITY ON THE TEND TO JOB OPPORTUNITIES IN THE SAIPA CORP

Author(s)

Sorayaei Ali | Shaker Hamta

Keywords

COMPANY IMAGE

COMPETITIVE ADVANTAGE

MARKETING

BRAND EQUITY

JOB OPPORTUNITY

Abstract

THE PURPOSE OF THIS STUDY REVIEW THE ROLE OF MEDIATOR CORPORATE IMAGE, SUSTAINABLE COMPETITIVE ADVANTAGE AND MARKETING STRATEGY IN THE EFFICACY BRAND EQUITY ON THE TENDENCY TO JOB OPPORTUNITIES IN THE SAIPA CORP. RESEARCH METHODOLOGY CURRENTLY, DESCRIPTIVE SURVEY IS AND STATISTICAL SOCIETY IT, ALL THE MEMBERS OF THE BOARD AND SENIOR EXECUTIVE OF SAIPA CORP ARE; IN THE PRESENT STUDY, FOR DATA COLLECTION THROUGH LIBRARY AND FIELD USED. IN THE LIBRARY (INCLUDING PHYSICAL AND DIGITAL) IS BY USING NOTE TAKING TOOL AND IN THE FIELD BY USING QUESTIONNAIRE TO COLLECT DATA ACTION. IN THE QUESTIONNAIRE DESIGN MEASURES OF CORPORATE IMAGE, SUSTAINABLE COMPETITIVE ADVANTAGE, MARKETING STRATEGY, BRAND EQUITY AND TEND TO JOB OPPORTUNITIES WERE USED. VALIDITY OF THE QUESTIONNAIRE WITH THE CONTENT VALIDITY AND FACE VALIDITY OBTAINED IS AND ITS RELIABILITY BY USING CRONBACH'S ALPHA TEST RESPECTIVELY. TEST CONCEPTUAL MODEL BY USING PARTIAL LEAST SQUARE METHOD AND BY EMPLOYING SOFTWARE PLS DONE; FINALLY, THAN SEVEN HYPOTHESES EXAMINED FOUR HYPOTHESIS OK. RESEARCH FINDINGS INDICATES SUSTAINABLE COMPETITIVE ADVANTAGE ON THE MARKETING STRATEGY AND TEND OF JOBSEEKERS TO JOB OPPORTUNITIES AFFECT. INFLUENCE MARKETING STRATEGIES SAIPA CO. AS WELL AS CORPORATE IMAGE WAS APPROVED. ALSO WAS SHOWN THAT IMAGE SAIPA CO. ITS BRAND EQUITY AFFECT.

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APA: Copy

Sorayaei, Ali, & Shaker, Hamta. (2016). INVESTIGATE THE ROLE OF MEDIATOR CORPORATE IMAGE, SUSTAINABLE COMPETITIVE ADVANTAGE AND MARKETING STRATEGY IN THE IMPACT OF BRAND EQUITY ON THE TEND TO JOB OPPORTUNITIES IN THE SAIPA CORP. INTERNATIONAL CONFERENCE ON MANAGEMENT AND ECONOMICS IN 21ST CENTURY. SID. https://sid.ir/paper/927417/en

Vancouver: Copy

Sorayaei Ali, Shaker Hamta. INVESTIGATE THE ROLE OF MEDIATOR CORPORATE IMAGE, SUSTAINABLE COMPETITIVE ADVANTAGE AND MARKETING STRATEGY IN THE IMPACT OF BRAND EQUITY ON THE TEND TO JOB OPPORTUNITIES IN THE SAIPA CORP. 2016. Available from: https://sid.ir/paper/927417/en

IEEE: Copy

Ali Sorayaei, and Hamta Shaker, “INVESTIGATE THE ROLE OF MEDIATOR CORPORATE IMAGE, SUSTAINABLE COMPETITIVE ADVANTAGE AND MARKETING STRATEGY IN THE IMPACT OF BRAND EQUITY ON THE TEND TO JOB OPPORTUNITIES IN THE SAIPA CORP,” presented at the INTERNATIONAL CONFERENCE ON MANAGEMENT AND ECONOMICS IN 21ST CENTURY. 2016, [Online]. Available: https://sid.ir/paper/927417/en

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