FACTORS INFLUENCING CONSUMERS’ ATTITUDE TOWARDS ORGANIC AGRICULTURAL PRODUCTS

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Ranjbar SHamsi Hamideh; OMIDI NAJAFABADI MARYAM; Farajollah Hosseini Seyed Jamal

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Seminar Paper

Paper Information

Seminar: INTERNATIONAL CONFERENCE ON MODERN RESEARCH IN AGRICULTURAL SCIENCE AND ENVIRONMENT
Year:2015 | Issue:1

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Title

FACTORS INFLUENCING CONSUMERS’ ATTITUDE TOWARDS ORGANIC AGRICULTURAL PRODUCTS

Author(s)

Ranjbar SHamsi Hamideh | OMIDI NAJAFABADI MARYAM | Farajollah Hosseini Seyed Jamal

Keywords

ATTITUDE

CONSUMPTION

ORGANIC AGRICULTURAL PRODUCTS

Abstract

ORGANIC FARMING HAS A VITAL ROLE IN SUSTAINABLE DEVELOPMENT AND THE MAIN FACTOR IN THE ORGANIC FARMING DEVELOPMENT IS CONSUMERS DEMAND AND ATTITUDES DETERMINE THE DEMAND. THUS THE AIM OF THIS STUDY IS TO DETERMINE THE FACTORS INFLUENCING CONSUMERS' ATTITUDES TOWARD ORGANIC AGRICULTURAL PRODUCTS. THE STUDY IN FUNCTIONAL WITH CORRELATION METHOD. CRONBACH'S ALPHA COEFFICIENT OF THE QUESTIONNAIRE BETWEEN 0.7 TO 0.8, WAS CALCULATED. THE POPULATION INCLUDES THOSE PEOPLE WHO CONSUME AT LEAST ONE GROUP OF ORGANIC PRODUCT (HORTICULTURAL, VEGETABLES, LIVESTOCK, DAIRY AND CROPS). DUE TO THE FACT THAT THE TOTAL AMOUNT OF POPULATION SOCIETY IS A FUNCTION OF TIME FIRST, A STATISTICAL MODEL TO DETERMINE SAMPLE SIZE WAS PRESENTED AND ACCORDING TO COCHRAN FORMULA, 124 SUBJECTS WERE SELECTED BY SIMPLE RANDOM SAMPLING. RESULTS OF REGRESSION ANALYZES INDICATED THAT THE VARIABLES OF HEALTH AWARENESS, KNOWLEDGE OF ORGANIC PRODUCTS, CONSUMERS' MOTIVATIONS AND AGE, EXPLAINED 32% OF THE CHANGES IN ATTITUDE ABOUT ORGANIC PRODUCTS.

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APA: Copy

Ranjbar SHamsi, Hamideh, OMIDI NAJAFABADI, MARYAM, & Farajollah Hosseini, Seyed Jamal. (2015). FACTORS INFLUENCING CONSUMERS’ ATTITUDE TOWARDS ORGANIC AGRICULTURAL PRODUCTS. INTERNATIONAL CONFERENCE ON MODERN RESEARCH IN AGRICULTURAL SCIENCE AND ENVIRONMENT. SID. https://sid.ir/paper/933325/en

Vancouver: Copy

Ranjbar SHamsi Hamideh, OMIDI NAJAFABADI MARYAM, Farajollah Hosseini Seyed Jamal. FACTORS INFLUENCING CONSUMERS’ ATTITUDE TOWARDS ORGANIC AGRICULTURAL PRODUCTS. 2015. Available from: https://sid.ir/paper/933325/en

IEEE: Copy

Hamideh Ranjbar SHamsi, MARYAM OMIDI NAJAFABADI, and Seyed Jamal Farajollah Hosseini, “FACTORS INFLUENCING CONSUMERS’ ATTITUDE TOWARDS ORGANIC AGRICULTURAL PRODUCTS,” presented at the INTERNATIONAL CONFERENCE ON MODERN RESEARCH IN AGRICULTURAL SCIENCE AND ENVIRONMENT. 2015, [Online]. Available: https://sid.ir/paper/933325/en

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