ANALYSIS OF THE FACTORS AFFECTING INTERNET MARKETING SUCCESS IN SELLING E-BOOKS

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ROJUEE MORTEZA; EZZATZADEH MASTOOREH; SAEEDI SOMAYYEH

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Paper Information

Journal: Academic Librarianship and Information Research Year:2015 | Volume:49 | Issue:2 Page(s): 255-275

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Title

ANALYSIS OF THE FACTORS AFFECTING INTERNET MARKETING SUCCESS IN SELLING E-BOOKS

Author(s)

ROJUEE MORTEZA | EZZATZADEH MASTOOREH | SAEEDI SOMAYYEH | Issue Writer Certificate

Keywords

E-BOOKQ2

ELECTRONIC PUBLISHERQ2

E-MARKETING MIXQ2

INTERNET MARKETINGQ2

SELLING ELECTRONIC BOOKSQ2

Abstract

Purpose: The purpose of this study is to evaluate the impact of INTERNET MARKETING indices on sales of electronic books and rank them from the viewpoint of Iran's ELECTRONIC PUBLISHERs.Methodology: The present study, in terms of purpose is applied and in terms of method is descriptive. In this study, a researcher-made questionnaire has been used for gathering viewpoints of ELECTRONIC PUBLISHERs about the determinants of INTERNET MARKETING success on the sale of electronic books. In 2014, the number of electronic publications is 60 Publishers that due to the limitation of statistical society, the data is collected according to the census.Findings: Findings of this study showed that variables including ease for the consumer, customer choice right, materials management, production costs and benefits to customers are respectively the most important factors in selling E-BOOKs from the perspective of the publishers of electronic books. This means that design of a multi-purpose website with the search capability and ease of use is the base of INTERNET MARKETING in the sale of electronic books. However, the effect of communications with customers and sales support services for electronic books could not be verified.

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APA: Copy

ROJUEE, MORTEZA, EZZATZADEH, MASTOOREH, & SAEEDI, SOMAYYEH. (2015). ANALYSIS OF THE FACTORS AFFECTING INTERNET MARKETING SUCCESS IN SELLING E-BOOKS. JOURNAL OF ACADEMIC LIBRARIANSHIP AND INFORMATION RESEARCH, 49(2), 255-275. SID. https://sid.ir/paper/93478/en

Vancouver: Copy

ROJUEE MORTEZA, EZZATZADEH MASTOOREH, SAEEDI SOMAYYEH. ANALYSIS OF THE FACTORS AFFECTING INTERNET MARKETING SUCCESS IN SELLING E-BOOKS. JOURNAL OF ACADEMIC LIBRARIANSHIP AND INFORMATION RESEARCH[Internet]. 2015;49(2):255-275. Available from: https://sid.ir/paper/93478/en

IEEE: Copy

MORTEZA ROJUEE, MASTOOREH EZZATZADEH, and SOMAYYEH SAEEDI, “ANALYSIS OF THE FACTORS AFFECTING INTERNET MARKETING SUCCESS IN SELLING E-BOOKS,” JOURNAL OF ACADEMIC LIBRARIANSHIP AND INFORMATION RESEARCH, vol. 49, no. 2, pp. 255–275, 2015, [Online]. Available: https://sid.ir/paper/93478/en

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